ML Marketing Infrastructure

Banabo is the first Marketing Attribution OS with the mission of getting a company’s marketing waste to zero. We help companies achieve this goal by mapping a website visitor’s entire journey through a sale, and showcasing the true impact of each touchpoint. Accurate attribution previously wasn’t possible due to GDPR in the EU, CCPA in California, and the iOS 14 Privacy Changes. And with Google banning tracking cookies in 2023, we’ve built the first fully cookieless marketing attribution solution, using zero personal data.

saasb2banalytics

Total Open and Closed Positions

Total open positions, and positions newly closed since the previous update

Department Headcount Over Time

Open positions per department · top 6 at any point in the window

Newly Opened and Closed Positions

Position Churn Rate

Positions closed within 14 days of opening · a high rate suggests posting instability — duplicates, pulled listings, or roles filled through internal or off-market channels

Time-to-Fill Distribution

Days from open to close · closed positions only

Salary Trend Over Time

Monthly median base salary · USD · annualized · p25/p75 dashed

Salary Range by Department

Employment Type

Technical vs. Non-technical

Open positions · by department

Top Roles by Department

Seniority Mix

Derived from job title keywords

Equity Range by Department

Top Skills

Top Tech Stacks

Skills Trend

Change in share of postings · recent 3 months vs. prior 3 months

Tech Stack Evolution

Positions opened per month · top 5 technologies