HockeyStack
https://hockeystack.comThe operating system for inbound B2B revenue
HockeyStack improves sales outcomes for B2B companies by helping them record and understand every interaction their customers have with their marketing, sales reps, CSMs, and products. We map every customer touchpoint from ad impression to closed won and to upsell using our own tracking script and native integrations to the B2B GTM tech stack. Building this source of truth allow us to give companies previously hidden insights that generate incremental revenue, such as: - Deploy marketing budget: "Launch this ad campaign to this audience to generate $XM in pipeline" - Target the right accounts with the right messaging: "These accounts have the highest likelihood to convert, put them on this email sequence" - Convert more of the pipeline: “Pied Piper hasn't visited the site for 8 days; give Jim a phone call”
Total Open and Closed Positions
Total open positions, and positions newly closed since the previous update
Department Headcount Over Time
Open positions per department · top 6 at any point in the window
Newly Opened and Closed Positions
Position Churn Rate
Positions closed within 14 days of opening · a high rate suggests posting instability — duplicates, pulled listings, or roles filled through internal or off-market channels
Time-to-Fill Distribution
Days from open to close · closed positions only
Salary Trend Over Time
Monthly median base salary · USD · annualized · p25/p75 dashed
Salary Range by Department
Employment Type
Technical vs. Non-technical
Open positions · by department
Top Roles by Department
Seniority Mix
Derived from job title keywords
Equity Range by Department
Top Skills
Top Tech Stacks
Skills Trend
Change in share of postings · recent 3 months vs. prior 3 months
Tech Stack Evolution
Positions opened per month · top 5 technologies