Upwave
https://www.upwave.comMarketing analytics for the world's biggest brand marketers
Upwave is the #1 marketing analytics platform for the world's biggest brand marketers. Upwave's software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old question: does brand advertising work? Upwave's enterprise platform is used by the blue-chip marketers like Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, and dozens more. Upwave was launched in Y Combinator and is a fast-growing, post-Series B growth-stage startup. We've raised from leading investors like Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures...plus many leading marketing tech Founders & CEOs. The company is based in San Francisco.
Total Open and Closed Positions
Total open positions, and positions newly closed since the previous update
Department Headcount Over Time
Open positions per department · top 6 at any point in the window
Newly Opened and Closed Positions
Position Churn Rate
Positions closed within 14 days of opening · a high rate suggests posting instability — duplicates, pulled listings, or roles filled through internal or off-market channels
Time-to-Fill Distribution
Days from open to close · closed positions only
Salary Trend Over Time
Monthly median base salary · USD · annualized · p25/p75 dashed
Salary Range by Department
Employment Type
Technical vs. Non-technical
Open positions · by department
Top Roles by Department
Seniority Mix
Derived from job title keywords
Equity Range by Department
Top Skills
Top Tech Stacks
Skills Trend
Change in share of postings · recent 3 months vs. prior 3 months
Tech Stack Evolution
Positions opened per month · top 5 technologies