Storefronts on WhatsApp in Southeast Asia

Yezza makes it easy for small businesses in SE Asia to create storefronts on WhatsApp. Our MRR is $40K with $3M monthly GMV, from 1500 orders every day. We are profitable. Not only for selling goods & products, Yezza also built features to fit with many use cases in WhatsApp Commerce. For example, social media influencers use Yezza to deal with brands using WhatsApp. We found that customers also make table reservations through WhatsApp. Merchants pay us $12 per month & up to $0.25 per order. With 50M WhatsApp Business downloads in SE Asia, this creates a $7.2B market opportunity. Interestingly, a similar buying-via-WhatsApp behavior exists in Latin America & Africa. Previously, we bootstrapped a tech-enabled travel company to $12M in annual revenue, by selling travel packages using WhatsApp. We built & used this product for 4 years in our previous company. During COVID19, we offshoot it to become a standalone business called Yezza. Yezza is now backed by Y Combinator & angel who worked at Facebook/WhatsApp.

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Total Open and Closed Positions

Total open positions, and positions newly closed since the previous update

Department Headcount Over Time

Open positions per department · top 6 at any point in the window

Newly Opened and Closed Positions

Position Churn Rate

Positions closed within 14 days of opening · a high rate suggests posting instability — duplicates, pulled listings, or roles filled through internal or off-market channels

Time-to-Fill Distribution

Days from open to close · closed positions only

Salary Trend Over Time

Monthly median base salary · USD · annualized · p25/p75 dashed

Salary Range by Department

Employment Type

Technical vs. Non-technical

Open positions · by department

Top Roles by Department

Seniority Mix

Derived from job title keywords

Equity Range by Department

Top Skills

Top Tech Stacks

Skills Trend

Change in share of postings · recent 3 months vs. prior 3 months

Tech Stack Evolution

Positions opened per month · top 5 technologies