Senior Technical Growth Product Manager/ Growth Hacker
About the role
Leading growth initiatives to acquire, engage, and retain users for Betterhalf, a matrimonial super app, applying experimentation, data-driven optimization, and customer-centric strategies to drive 10x growth.
Responsibilities
- Own and execute the product-led growth strategy and roadmap.
- Manage growth experiments, including A/B testing, based on user insights.
- Identify efficient low-cost acquisition channels and scale referral marketing and virality.
- Improve customer engagement, retention, and lifetime value using best practices.
Qualifications
- 3+ years of experience in user growth for a high-growth consumer app.
- Experience shipping product features on mobile or web, managing sprint cycles.
- Ability to analyze complex data and tell data stories.
- Proficiency with data and attribution tools, analytics, and product research methodologies.
- Experience in growth through experimentation and analysis.
- Strong ownership, communication, project management skills.
- Relevant experience in content marketing, SEO, ASO.
Skills
Benefits
- Additional perks and incentives.
- Stocks INR 50L-1 Crore.
About Betterhalf
India’s first and only marriage super app
Betterhalf is India's first and only matrimony app without parents. We are the first and only marriage super app in India offering end-to-end matrimony and wedding products to urban Indians, who are the primary decision makers for their marriage and wedding decisions, unlike their parents who were in the driver's seat a decade ago. Our ecosystem of products on marriage - matchmaking, courtship and wedding in one super app - and focused on the correct audience - high income, higher age urban working professionals of India who are located in 30 tier-1 cities of India makes Betterhalf product a winning combination. Our flagship product - matrimonial matchmaking - offers these users the world's fastest matching in a single click (US Patent No. 16/777,773). This matching technology is faster than Tinder and more accurate than eHarmony / Shaadi.com.
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