Digital Ads Specialist
About the role
Responsible for setting up, optimizing, and reporting on digital advertising campaigns within Google and Facebook/Instagram platforms, including strategy, budget allocation, research, implementation, and reporting.
Responsibilities
- Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
- Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
- Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
- Management of ad budgets, text ad creative, and keyword research
- Perform digital advertising audits
- Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
- Actively collaborate with other departments to align digital advertising campaigns with other ongoing initiatives
- Ensure implementation of best practice guidelines and follow company processes
- Work seamlessly across products and build a team
Qualifications
- Minimum of 2 years of Google and FB/Instagram Ads account management experience
- Minimum of 2 years of Digital Agency experience
- Google and FB Ads Certification
- Google Analytics experience is a plus
- Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
- Knowledge of SEO, online search mediums, and social media advertising
Skills
About Yassir
Yassir is the leading Super App for French Speaking Africa
Yassir is the leading super App in the Maghreb region set to change the way daily services are provided. We currently operate in 45 cities across Algeria, Morocco, and Tunisia with recent expansions into France, Canada, and Sub-Saharan Africa, with backing (~$200M in funding) from VCs from Silicon Valley, Europe, and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
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