SEO Associate
About the role
Seeking an SEO expert to improve Binks' search engine ranking and drive organic traffic through on-page and off-page SEO, content strategy, link building, local SEO, and video SEO, utilizing tools like SEMrush and Google Analytics.
Responsibilities
- Recommend ways / identify new opportunities to make our website SEO friendly to drive more organic traffic
- Conduct a keyword research exercise to identify relevant ones for our brand; develop a strategy to target keywords & monitor them every month
- Work closely with the content team on blog themes and frameworks to deliver excellent SEO results
- Implement link-building initiatives and suggest compelling ways to increase backlinks (paid & organic)
- Optimise website pages to improve SERP ranking
- Chalk out your approach and best practices to leverage our Google My Business presence
- Tap into local SEO techniques and create playbooks for new city launches
- Share recommendations on Video SEO
- Work towards getting Binks featured on Chrome / Google Discover / News
- Leverage SEO tools such as SEMrush, DemandJump impactfully to derive keyword insights and content recommendations
- Measure MoM SEO performance and present your findings and way forward in a thoughtful way
Qualifications
- 2-4 years of experience in SEO
- Understanding of web analytics tools
- Understanding of ranking factors and search engine algorithms
- Expertise in using keyword research tools such as Google Keyword Planner, SEMRush & keeping a tab of innovative SEO tools
- Basic understanding of analytic tools such as CleverTap, Google Analytics, Google Trends (a plus)
- Knowledge of HTTP protocols, server responses, browser requests, cookies, FTP, SFTP, SVN
Skills
About Binks
A zero inventory, zero returns factory-to-consumer apparel company
Getting clothes tailor-made is very common in India, especially for women. Saree blouses have to be tailor-made always due to their fitted nature & the non-stretchiness of typical Indian fabrics. The tailoring market however, hasn't evolved at all. It is highly fragmented with a low NPS. The end user experience demands a significant amount of the customer's time, involving visits to a physical shop & avoidable back & forth. This is increasingly unviable for busy urban Indian women. We make it super easy by letting women place an order online, get fitted at the comfort of their homes, help them with styling their fabric & deliver the made-to-measure clothes directly to their doorstep.