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App Growth & Retention Manager

Kalshi· Operations
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New York, NYFull-timePosted 11mo ago

About the role

Data-driven, experiment-obsessed operator to own Kalshi's app engagement and monetization funnel. Turn installs into active depositors, win back churned users, and systematically increase LTV through in-app campaigns and lifecycle flows.

Responsibilities

  • Own the in-app activation funnel: Design and optimize campaigns to drive first deposit, repeat deposits, and higher transaction values.
  • Lifecycle strategy: Build tailored messaging sequences (push, in-app, email) for onboarding, re-engagement, and win-back, using behavioral and transactional triggers.
  • Segmentation & personalization: Define audience cohorts based on churn risk, activity patterns, and product usage to deliver relevant, high-impact messages.
  • Experimentation: Run structured A/B and multivariate tests on creative, timing, and offers to continuously improve conversion rates.
  • Churn diagnostics: Partner with data to identify top drivers of churn and drop-off in the user journey; design interventions to reverse them.
  • Offer & promotion design: Collaborate with product and compliance to structure incentives that drive deposits without eroding margins.
  • Measurement: Build dashboards and reporting to track campaign impact on deposits, ARPU, retention, and LTV.

Qualifications

  • Experience in growth, lifecycle marketing, or product operations (preferably in fintech or consumer apps).
  • Strong data-driven mindset with ability to run experiments and interpret results.

Skills

Required:In-app activation optimizationLifecycle messagingSegmentation & personalizationExperimentation (A/B / multivariate)
Nice to have:Churn diagnostics

Benefits

  • Competitive compensation not listed in description, please refer to company benefits page for details.
Last updated Jul 8, 2026. Interested? Apply on the company site.
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About Kalshi

1st federally regulated exchange where people can trade on events

Kalshi (www.kalshi.com) is the first federally regulated exchange where you can trade on the outcome of events. We built Kalshi because we believe that people should be able to capitalize on what they know and have opinions on. We make this possible by expanding what people can trade on and allowing them trade in the domain of everyday knowledge. Kalshi is developing a new asset class, “event contracts,” and a financial exchange for trading on the outcome of events: we are federally regulated by the CFTC as the first-ever legal futures exchange in the U.S. for trading on a broad category of events.

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