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ASO Specialist San Francisco

Air Apps· Marketing
Apply on company site
San Francisco$60k - $100kFull-timePosted 11mo ago

About the role

ASO (App Store Optimization) Specialist to lead strategies improving visibility, discoverability, and conversion in the Apple App Store. Focus on keyword research, creative testing, and data-driven insights to drive organic user acquisition and retention across multiple apps.

Responsibilities

  • Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
  • Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
  • Analyze app store performance metrics and provide actionable insights.
  • Monitor competitors and market trends to identify opportunities for growth.
  • Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
  • Stay on top of platform updates, industry best practices, and emerging ASO tools.

Qualifications

  • Around 3+ years of experience in ASO or mobile growth marketing.
  • Strong understanding of app store ecosystems (Apple App Store, Google Play).
  • Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
  • Data-driven mindset with the ability to turn insights into action.
  • Excellent communication and collaboration skills.
  • Enthusiasm for AI, productivity, and digital tools.
  • Based in San Francisco (onsite role).

Skills

Required:ASO strategy and optimizationKeyword researchCreative testingData analysis

Benefits

  • Apple hardware ecosystem for work.
  • Annual Bonus.
  • Medical Insurance (including vision & dental).
  • Disability insurance - short and long-term.
  • 401k up to 4% contribution.
  • Air Conference – opportunity to meet the team, collaborate, and grow together.
  • Transportation budget
  • Free meals at the hub
  • Gym membership
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Air Apps

Where AI Meets AR to Empower Your World.

Air Apps is a company that integrates AI and AR technologies to create innovative applications for productivity, fitness, creativity, and learning.

aiarproductivityfitnesscreativitylearning
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