Growth Marketing Manager
About the role
Growth Marketing Manager responsible for acquiring buyers for Tennr across paid channels, SEO, programmatic, and AEO, focusing on pipeline contribution and working with cross-functional teams.
Responsibilities
- Search & Social: Run campaigns across Google, LinkedIn, and Meta (Facebook and Instagram), including keyword strategy, bidding, audience targeting, and landing page alignment.
- Programmatic: Own The Trade Desk, including audience selection, account-based targeting, and connected TV.
- SEO: Own keyword strategy, on-page and technical SEO, and organic growth. Focus on low-volume, high-intent searches; build pages by specialty, workflow, and comparison intent.
- AEO: Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding, by structuring owned content for LLMs and earning mentions on third-party sources cited.
- Measurement: Build the framework for CPL, CPQL, and pipeline contribution, and maintain clean conversion signals for platform optimization.
- Pipeline Ownership: Carry a pipeline goal shared with Growth and Sales.
- Experimentation: Test new channels and AI tools, decide what to scale.
- Cross-Functional Partnership: Collaborate with Sales on target segments, Content Marketing on paid offers, and Brand/Design on creative.
Qualifications
- 2–4 years owning paid programs end-to-end, ideally at a B2B SaaS company.
- A management consulting background (MBB or similar) before that is a strong plus.
- Hands-on experience building enrichment and audience workflows in Clay.
- Quantitative fluency. Think in CPL, CPQL, and pipeline contribution, not clicks.
- Builder DNA. Taken a channel from 0 to 1 and scaled what worked.
- Comfort with AI and a habit of experimenting with it, plus discernment on where it helps.
- Creative judgment with campaign justification and ability to explain the thinking behind campaigns.
Skills
Benefits
- Beautiful new office at 345 Hudson Street
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Competitive parental leave
About Tennr
Fast, Transparent Patient Experiences
Tennr is solving the black hole problem in healthcare by leveraging models to digitize the flow of paperwork between healthcare providers. -- Today, when you go to your doctor and need to be referred to a specialist (e.g., for sleep apnea), your doctor sends a fax (yes, in 2024, 90% of provider-provider communication is a 1980s fax). These are often converted into 20+ page PDFs, with handwritten (doctor’s handwriting!) notes, in thousands of different formats. The problem is so complex that a person has to read it, type it up, and manually enter your information. Tennr built RaeLM™ (7B—trained on 3M+ documents) to read these docs, talk to your doc to ensure nothing is missed, and text you to help schedule your appointment so you can get better, faster.
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