Performance Media Buyer (Paid Social & YouTube) - Los Angeles, CA
JustWatch· Marketing & Growth – Campaigns
Los Angeles, CA$80k - $100kFull-timePosted 10mo ago
About the role
Performance media buyer responsible for planning, executing, and optimizing paid media campaigns across Meta, TikTok, YouTube, DV360 (and others) with a focus on upper- and lower-funnel strategies, collaboration with cross-functional teams, and data-driven optimization.
Responsibilities
- Set up, manage, and optimize paid media campaigns across platforms like Meta, TikTok, YouTube, and DV360
- Manage both upper-funnel and lower-funnel campaign structures and constantly test creatives, audiences, placements, and bidding strategies
- Monitor pacing, troubleshoot delivery, and hit KPIs like CPV, VTR, Completion Rates and CPM
- Use internal and external tools to ensure flawless setup, tracking, QA, and invoicing
- Collaborate with sales, BI, and creative teams, and top-tier entertainment clients
- Analyze results and provide actionable insights to improve campaign efficiency and reach
Qualifications
- 3+ years of hands-on media buying experience
- Platforms: Meta, TikTok, Google Ads, and ideally DV360
- Familiarity with Reddit and Snapchat is a strong plus
- Reports to the Director of Media Campaigns and US Accounts
- Strong command of auction mechanics, CPV targets, pacing, bidding, and platform optimisation
- Analytical mindset with confidence in Excel, Google Sheets, and performance data tools
- Proven ability to manage budgets across paid social and YouTube channels, including proposal development, campaign activation & maintenance, and post-buy recaps
- Provide direction as needed for improving campaign performance through optimisation and/or implementing new features and strategies
- Comfortable working independently in a remote, fast-paced, cross-functional team
- Familiarity with the entertainment industry (film, streaming, TV, or sports) is a strong plus
- Proactive, curious, and focused on outcomes over perfection
Skills
Required:Media buyingCampaign optimizationAnalytics and data toolingBudget management
Benefits
- Medical, dental, and vision insurance
- 401(k)
- short-term and long-term disability
- life insurance
- open-minded and international team environment
- permission-less environment
- meaningful work prioritized over perks
Last updated Oct 21, 2026. Interested? Apply on the company site.
About JustWatch
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