Field Marketer
FURTHER· Marketing
Remote$100k - $125kFull-timePosted 8mo ago
About the role
Field Marketer responsible for building and scaling a field marketing engine to drive pipeline and revenue from regional Senior Living operators, owning strategy, execution, and measurement of regional conferences and association events.
Responsibilities
- Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership.
- Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential.
- Own the annual field marketing calendar and budget across all regions.
- Own Further’s end-to-end presence at regional conferences and association events nationwide.
- Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up.
- Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences.
- Partner closely with Sales to align field efforts with territories, target accounts, and revenue goals.
- Design field programs that convert conversations into demos and opportunities, including on-site meeting booking, event-specific CTAs, and regional nurture campaigns.
- Track and report on event-sourced pipeline, influenced revenue, and ROI by event and region.
- Act as the face of Further at live events, engaging attendees through in-the-moment conversations and group interactions.
- Initiate and sustain high-quality conversations that surface needs and create immediate sales opportunities.
- Work event floors, receptions, and sessions to identify high-intent prospects and facilitate introductions.
- Partner with Sales on-site to convert live conversations into booked meetings and demos.
- Represent Further with energy, credibility, and warmth in dynamic, in-person environments.
- Serve as Further’s primary marketing contact for regional and state Senior Living associations.
- Develop long-term partnerships including sponsorships, speaking opportunities, workshops, and co-marketing.
- Collaborate with Sales, Product Marketing, and Design to ensure field messaging aligns with GTM priorities and brand standards.
Qualifications
- 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation.
- Experience owning national or multi-region field marketing programs.
- Proven ability to tie events directly to pipeline and revenue impact.
- Strong project management skills with the ability to juggle multiple events, regions, and stakeholders.
- A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not just activities.
- Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy.
Skills
Required:Field MarketingEvent MarketingCampaign DesignPipeline & Revenue TrackingCross-Functional Collaboration
Benefits
- Competitive salary, equity, and benefits.
- Remote-first culture that values clarity, ownership, and speed.
Last updated Oct 22, 2026. Interested? Apply on the company site.
About FURTHER
AI Sales & Marketing for Senior Living
The leading AI Sales & Marketing platform for Senior Living. Drive more leads, more move-ins and better outcomes for your senior living communities.
AI SalesMarketingSenior LivingWeb ToolsAI PhoneAI SMSAI EmailTour Scheduling