Product Marketing Manager
About the role
OneSignal is seeking a hands-on Product Marketing Manager to execute product launches and support go-to-market initiatives across self-serve and direct sales. You’ll partner with Product, Engineering, Design, Marketing, Sales, and Customer Success to drive rollout, positioning, and adoption, translating platform capabilities (AI, integrations, data workflows, automation) into clear messaging and enablement assets for technical and business audiences.
Responsibilities
- Execute Product & Feature Launches: Own execution of product and feature launches based on strategic direction; Develop launch materials across technical and business audiences, including blogs, release notes, product pages, technical explainers, and enablement content; Partner closely with Product and Engineering to translate platform capabilities (AI, integrations, data workflows, automation) into clear, differentiated messaging; Coordinate cross-functional timelines to ensure high-quality, on-time delivery
- Support Sales Enablement: Create and maintain sales enablement materials such as pitch decks, one-pagers, solution briefs, competitive battlecards, and technical FAQs; Collaborate with Sales and Customer Success to ensure materials clearly articulate product value and differentiation; Refresh and optimize assets based on product updates, competitive shifts, and field feedback to improve onboarding, retention, activations, and upsell
- Collaborate & Operate Independently: Independently execute polished, accurate deliverables; Gather technical and customer insights to strengthen launch and enablement content; Proactively identify gaps in launch or enablement content and fill them; Monitor competitive landscape, AI, and industry trends to ensure materials remain relevant and compelling
Qualifications
- 4+ years of product marketing experience at a B2B SaaS company in martech, customer engagement platforms, developer tools, or marketing automation
- Proven track record of owning and executing successful product launches end to end
- Ability to translate complex technical features into clear value propositions for both product and developers teams (blog posts, technical guides) and business decision-makers (pitch decks, one-pagers, competitive battlecards)
- Strong technical fluency: Comfortable explaining AI features, SDKs, integrations, and platform capabilities to multiple audiences
- Experience with and interest in AI/ML applications in marketing or customer engagement (predictive analytics, personalization, intelligent segmentation)
- Self-directed executor who can independently manage multiple launches and priorities while delivering high-quality work on deadline
- Strong cross-functional collaboration skills with experience working closely with Engineering, Product, and Sales teams
- Highly collaborative with a deep sense of ownership and accountability
Skills
Benefits
- competitive equity program
- comprehensive and inclusive benefits
About OneSignal
Engage customers through personalized omni-channel messaging
OneSignal is the leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. Our easy-to-use interface empowers content creators to focus on quality user engagement instead of complex implementation. Our powerful platform enables over a million businesses to deliver 10 billion messages daily and 1 in 7 new apps launches using OneSignal! We support companies in 140 countries, including Zynga, USA Today, Bitcoin.com, Upwork, Tribune, and many more - from startups and small businesses just getting off the ground to established companies communicating with millions of customers.
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