← All roles

Enterprise Demand Generation Lead

Maxima.ai· Marketing
Apply on company site
San MateoFull-timePosted 6mo ago

About the role

Lead the end-to-end demand generation engine for Maxima, aligning ABM, integrated campaigns, lifecycle, and Sales activation to create and optimize enterprise pipeline for an agentic accounting platform.

Responsibilities

  • Own account-based marketing: Build and run ABM programs that engage our target accounts and the full buying group inside them, from account selection through activation.
  • Run integrated campaigns: Take a campaign from positioning brief to activation across paid, ABM, events, lifecycle, and web, so the same story lands everywhere it needs to.
  • Drive measurable pipeline: Own a marketing-sourced pipeline target and continuously improve the engine behind it, optimizing for CAC, conversion, velocity, and pipeline efficiency.
  • Experiment with rigor: Try things across channels, messaging, audiences, and formats. Measure against ICP impressions, ICP visitors, and ICP pipeline. Cut what doesn’t work quickly and triple down on what does.
  • Architect the buyer journey: Connect acquisition, field, ABM, lifecycle, intent, and Sales activation into a coherent journey, identifying and fixing the gaps where demand gets lost.
  • Build lifecycle and nurture: Create the system that turns the demand we already generate across events, paid, organic, content, and our website into engaged accounts and future pipeline.
  • Build repeatability: Understand what creates pipeline, turn what works into scalable playbooks, and build the processes and operating cadence that make performance increasingly predictable quarter over quarter.
  • Analyze and optimize the funnel: Build visibility into pipeline creation, CAC, conversion, velocity, account progression, and channel performance. Surface insights, develop hypotheses, and use data to determine where we invest and what we improve.
  • Partner closely with Sales and GTM leadership: Build tight feedback loops, shared account activation criteria, and clear handoffs so Marketing and Sales operate as one system around the accounts most likely to buy.
  • Partner across Marketing: Work closely with Product Marketing, Brand, Content, Corporate Marketing, and Customer Marketing to turn our strongest messaging, creative, thought leadership, and customer proof into demand.

Qualifications

  • Deep experience in enterprise B2B demand generation, with meaningful time spent selling into mid-market and enterprise buyers.
  • You've built or scaled a repeatable demand engine, not just successful campaigns.
  • Real depth in ABM and integrated campaigns: account identification, fit and intent signals, buying committees, multi-channel activation, and the operations underneath them.
  • You've owned or directly contributed to a meaningful pipeline number.
  • You’re a full-funnel systems thinker.
  • You understand modern B2B demand architecture: lifecycle stages, nurture, routing, attribution, and funnel instrumentation.
  • You’re creative and commercially minded, focused on pipeline, CAC, conversion, velocity, and revenue.
  • Experience with category explanation and demand creation beyond just capture.
  • Enterprise B2B experience; not substituting with consumer/product-led growth.
  • You’ve seen what excellent demand generation looks like and want to bring that to Maxima.

Skills

Required:Account-based marketing (ABM)Integrated campaignsLifecycle & nurtureSales enablement & alignmentfunnel analytics & optimization

Benefits

  • Competitive salary
  • 401(k) for US employees
  • unlimited PTO
  • lunch in the office
  • commuter benefits
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Maxima.ai

AI Accounting Automation for Enterprises

Maxima automates accounting with agentic AI—journals, reconciliations, and flux analysis—delivering a SOX-compliant, real-time close for enterprise finance teams.

accountingAIenterprise
Company profileWebsite

More open roles at Maxima.ai