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Associate Director, Media Data Science

Avalere Health· US Marketing – Media
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Hybrid (New York, NY), Hybrid (Philadelphia, PA), Hybrid (Washington DC), Hybrid (Chicago, IL)$120k - $165kPermanent/full-timePosted 6mo ago

About the role

Lead advanced media analytics across HCP and DTC campaigns, bridging data science, media strategy, and client impact to connect omnichannel media investment with measurable outcomes and growth.

Responsibilities

  • Lead advanced measurement strategy across HCP and DTC campaigns, including MMM, multi-touch attribution, incrementality testing, brand affinity, and lift studies.
  • Build, run, and refine hands-on data science models to evaluate media effectiveness, including linear regression, marketing mix models, attribution models, predictive models, and other statistical approaches.
  • Integrate and analyze healthcare datasets including IQVIA, Crossix, PurpleLab, Experian, Medicaid, and other claims or identity-based data sources to quantify media impact.
  • Connect exposure across linear TV, Google, SEM, display, paid social, radio, and programmatic business outcomes and promotional KPIs.
  • Query, manipulate, and structure large datasets within Snowflake, operating within a medallion (Bronze/Silver/Gold) data architecture.
  • Use SQL, Python, R, and/or other statistical tools to clean, transform, model, and analyze large-scale media and healthcare datasets.
  • Apply tools such as SAS, SPSS, or similar statistical platforms to support advanced modeling, analysis, and validation where appropriate.
  • Build structured datasets and dashboards in Tableau and Looker that support real-time insight generation and executive reporting.
  • Translate statistical modeling outputs into clear, actionable storylines that demonstrate how campaigns drive business performance.
  • Develop executive-ready PowerPoint presentations that bring data to life for clients and senior stakeholders.
  • Collaborate closely with Media Strategy, Data Strategy, Engineering, and Account teams to ensure measurement frameworks, model outputs, and reporting solutions are aligned with business objectives.
  • Mentor analysts and foster a culture of innovation, rigor, technical excellence, and cross-functional partnership within the data science function.

Qualifications

  • 6+ years of experience in data science, advanced analytics, media measurement, or marketing analytics, preferably within healthcare, pharma, life sciences, or another highly regulated industry.
  • Hands-on experience building, running, and interpreting statistical models, including linear regression, marketing mix modeling, multi-touch attribution, incrementality testing, lift studies, and/or predictive modeling.
  • Strong technical capability with SQL, Snowflake, Python, and/or R, including experience cleaning, transforming, analyzing, and modeling large-scale datasets.
  • Experience with SAS, SPSS, or similar statistical tools preferred.
  • Experience leveraging healthcare data platforms and datasets such as IQVIA, Crossix, PurpleLab, Experian, Medicaid, claims data, identity-based data, or similar sources.
  • Strong Tableau and/or Looker skills, with the ability to develop reporting solutions that support both detailed analysis and executive-level decision-making.
  • Strong communication and storytelling skills, including the ability to translate complex modeling outputs into clear, actionable business narratives for clients and senior stakeholders.
  • Bachelor’s degree in Data Science, Statistics, Mathematics, Computer Science, Economics, Analytics, or a related field required; Master’s degree preferred.

Skills

Required:SQLSnowflakePythonTableau/LookerCommunication/Storytelling
Nice to have:R

Benefits

  • 401K plan with employer match contribution up to 4% (immediately vested)
  • life insurance
  • disability coverage
  • medical, dental, and vision plans
  • hybrid and remote work
  • option to work from anywhere across the globe two weeks each year
  • 20 vacation days plus one personal well-being day
  • 9 public holidays
  • gifted end-of-year holidays
  • early Summer Friday finish in June, July, and August
  • free counselling through employee assistance program
  • enhanced maternity, paternity, family leave, and fertility policies
  • continuous opportunities for training, global mobility opportunities
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Avalere Health

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