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Director, Product Communications (Hers)

Hims & Hers· COMMUNICATIONS
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Remote$205k - $220kFull-timePosted 6mo ago

About the role

Director, Product Communications for Hers to lead product communications strategy, positioning, and execution across media, influencer, editorial channels, and external moments, with a focus on awareness, trust, and adoption of Hers products.

Responsibilities

  • Lead Hers product communications across defined categories, with accountability for business impact including awareness, trust, and adoption
  • Influence Hers product positioning and go-to-market decisions in partnership with Product, Growth, Clinical, Regulatory, Brand and Product Marketing
  • Lead earned media strategy and execution tied to Hers product priorities, including proactive storytelling and reactive engagement
  • Drive how Hers products show up across editorial moments, influencer activations, and key external events
  • Ensure alignment across external and internal communications so teams operate from a consistent and accurate product narrative
  • Build deep expertise in Hers products and represent the company directly with media, partners, and key stakeholders
  • Develop and drive thought leadership across physicians, patient communities, and broader healthcare audiences for Hers
  • Lead communications for new category expansion in emerging areas of women’s health, and diagnostics, including positioning and launch execution
  • Lead issue management within Hers product categories, driving clear positioning and response in complex or high-visibility situations
  • Translate clinical, regulatory, and product complexity into messaging that is clear, accurate, and defensible
  • Design and execute integrated communications campaigns tied to product priorities, with clear measurement of impact on awareness, trust, and adoption
  • Track performance, evaluate results, and adjust strategy based on what drives impact
  • Drive planning, prioritization, and execution discipline within your scope
  • Collaborate with the Corporate Communications team on issues management tied to product and category topics, including high-scrutiny areas, ensuring clear, credible, and timely responses

Qualifications

  • 10–12+ years of experience in product communications, consumer communications, or related fields
  • Strong understanding of DTC product-led businesses, including how product, growth, and customer behavior connect
  • Experience leveraging AI tools and strategies to enhance team and communications performance
  • Experience owning a defined area of responsibility end-to-end, including shaping direction and driving execution
  • Strong earned media experience, with a track record of landing stories and building sustained narratives
  • Experience working across media, influencer, editorial, and event-driven communications
  • Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity
  • Strong consumer instincts, with the ability to translate product value into messaging that resonates with real users
  • Experience leading issue management within a defined scope, with strong judgment in fast-moving or ambiguous situations
  • Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact
  • Strong cross-functional leadership and ability to influence Product, Growth, Clinical, and Executive stakeholders
  • Ability to manage multiple priorities and operate effectively in a fast-paced environment
  • Bachelor’s degree required

Skills

Required:Product communicationsEarned media

Benefits

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • 401k benefits with employer matching contribution
  • Offsite team retreats
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Hims & Hers

Company profileWebsite

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