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CRM Specialist

Air Apps· Marketing
Apply on company site
Remote$35k - $42kFull-timePosted 6mo ago

About the role

CRM Specialist responsible for managing and optimizing CRM systems and email marketing campaigns, including drip marketing, segmentation, automation, and lead nurturing to enhance engagement and retention.

Responsibilities

  • Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies
  • Manage and optimize CRM workflows, segmentation, and customer lifecycle automation
  • Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance
  • Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics
  • Optimize email templates, A/B test subject lines, and improve deliverability
  • Create and maintain customer segmentation strategies for targeted campaigns
  • Collaborate with marketing, sales, and product teams to personalize customer interactions
  • Implement behavioral triggers and automation workflows to improve retention
  • Ensure compliance with GDPR, CCPA, and email marketing regulations
  • Stay up to date with CRM trends, personalization strategies, and automation best practices

Qualifications

  • Around 3+ years of experience in CRM management, email marketing, or marketing automation
  • Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms
  • Strong understanding of email marketing best practices, segmentation, and automation workflows
  • Experience with A/B testing, personalization, and dynamic content strategies
  • Knowledge of lead scoring, drip campaigns, and customer journey mapping
  • Familiarity with HTML/CSS for email formatting is a plus
  • Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools
  • Strong attention to detail and ability to optimize email deliverability and engagement rates
  • Experience working in fast-paced, data-driven marketing environments

Skills

Required:CRM managementEmail marketingAutomation workflowsA/B testingData analysis
Nice to have:HTML/CSS for email

Benefits

  • Apple hardware ecosystem for work
  • Annual Bonus
  • Top-tier Health and Life Insurance
  • Transportation Budget
  • Coverflex benefits package for meal allowances, well-being, and more
  • Childcare support
  • Air Conference
  • Pension Fund
  • Urban Sports Club membership
  • Meals 100% free at the hub
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Air Apps

Where AI Meets AR to Empower Your World.

Air Apps is a company that integrates AI and AR technologies to create innovative applications for productivity, fitness, creativity, and learning.

aiarproductivityfitnesscreativitylearning
Company profileWebsite

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