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Director, Demand Generation - Apple Ads

Apple· Marketing
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Cupertino, CA$268.4k - $428.8kFull-timePosted 6mo ago

About the role

Apple Ads seeks a Director of Demand Generation to define and execute global B2B acquisition, engagement, and pipeline growth strategies. The role builds a world-class demand generation engine, aligns with sales, product marketing, data insights, and creative, and drives measurable business impact while upholding Apple’s privacy standards.

Responsibilities

  • Architect and execute the global demand generation strategy for Apple Ads, aligning direct marketing initiatives with business and revenue goals.
  • Own the global B2B pipeline target. Develop scalable, predictable, and measurable multi-channel campaigns that boost awareness, generate high-quality leads and drive action.
  • Lead, mentor, and scale a diverse, high-performing team of demand generation professionals, marketing operations specialists, and campaign managers.
  • Champion a rigorously data-driven culture. Oversee the development of robust reporting dashboards, full-funnel analytics, and advanced B2B attribution models to measure ROI, CAC, and LTV, and present insights to executive leadership.
  • Partner seamlessly with Product Marketing, Creative, and Data Insights to ensure all campaigns deliver a premium, unified brand experience that reflects Apple's standards.
  • Innovate within the bounds of Apple’s strict privacy standards, proving that highly effective, targeted B2B marketing can be achieved without compromising user trust or relying on intrusive tracking.
  • Some travel required.

Qualifications

  • 15+ years of experience developing B2B marketing strategies, campaigns, and demand generation programs.
  • 5+ years managing and scaling high-performing marketing departments, optimizing marketing operations, and delivering high-quality output.
  • Proven track record of driving scalable, predictable B2B pipeline and revenue growth across global markets.
  • BA/BS or above in Communications, Marketing, Advertising, Business, or related field.
  • Direct experience driving revenue and scaling demand generation for advertising platforms, AdTech, agencies, or performance media companies.
  • Deep expertise in multi-channel B2B strategy, including performance marketing, lifecycle/email campaigns, and digital experiences.
  • Skilled at building relationships and leading through influence, particularly in partnering deeply with marketing and sales leadership.
  • Advanced proficiency in championing a data-driven culture, utilizing complex attribution models, and optimizing marketing platforms from strategy and concept to delivery and measurement.
  • Leader who excels at navigating through ambiguity to move initiatives forward in a highly matrixed, global organization.
  • Creative problem solver, adept at translating business opportunities into effective, premium brand experiences that generate demand.
  • Extraordinary written and verbal communication - with the ability to make complex data and funnel analytics simple for executive audiences.
  • Relentless attention to detail, thoughtfulness, and curiosity are required.

Skills

Required:B2B marketing strategyDemand generationTeam leadershipData-driven marketing

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments may be eligible
  • relocation assistance may be available
  • Apple shareholder opportunities via discretionary employee stock programs
  • Employee Stock Purchase Plan
  • additional benefits as outlined in Apple benefits description
Last updated Jul 3, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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