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ASO Specialist

Air Apps· Marketing
Apply on company site
Remote$60k - $100kFull-timePosted 6mo ago

About the role

ASO (App Store Optimization) Specialist to lead strategies for improving visibility, discoverability, and conversion in the Apple App Store, collaborating with UA, Product, and Creative teams to drive organic user acquisition and retention.

Responsibilities

  • Conduct keyword research and optimize app metadata (titles, descriptions, tags) to maximize visibility.
  • Develop and test creative assets (icons, screenshots, app previews, CPPs) to increase conversion rates.
  • Analyze app store performance metrics and provide actionable insights.
  • Monitor competitors and market trends to identify opportunities for growth.
  • Collaborate with UA, Product, and Creative teams to align ASO strategy with broader marketing initiatives.
  • Stay on top of platform updates, industry best practices, and emerging ASO tools.

Qualifications

  • Around 3+ years of experience in ASO or mobile growth marketing.
  • Strong understanding of app store ecosystems (Apple App Store, Google Play).
  • Experience with ASO and analytics tools (App Annie, Sensor Tower, Data.ai, etc.).
  • Data-driven mindset with the ability to turn insights into action.
  • Excellent communication and collaboration skills.
  • Enthusiasm for AI, productivity, and digital tools.
  • Based in Lisbon (onsite role).

Skills

Required:ASOKeyword research

Benefits

  • Apple hardware ecosystem for work.
  • Annual Bonus
  • Top-tier Health and Life Insurance for peace of mind.
  • Transportation Budget to support your commute needs.
  • Coverflex benefits package for meal allowances, well-being, and more.
  • Childcare support.
  • Air Conference - an opportunity to meet the team, collaborate, and grow together.
  • Pension Fund to support your long-term financial planning.
  • Urban Sports Club membership to keep you active.
  • Meals 100% free at the hub.
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Air Apps

Where AI Meets AR to Empower Your World.

Air Apps is a company that integrates AI and AR technologies to create innovative applications for productivity, fitness, creativity, and learning.

aiarproductivityfitnesscreativitylearning
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