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Director, Product Planning-ASIC/SoC

AMD· Engineering
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San Jose, CA$232.9k - $349.3kFull-timePosted 5mo ago

About the role

Drive AMD's Adaptive & Embedded Computing Group’s (AECG) business development and product definition for semi-custom solutions (ASICs, custom SoCs, and custom FPGAs), including derivatives of mainstream AMD products. Lead cross-functional teams, develop business cases, and shape the long-term custom embedded business.

Responsibilities

  • Strategic Deal Pursuit: Partner with AECG business units and AMD sales teams to target and secure high-value custom opportunities. Lead proposal development and manage the large-deal sales process, including executive approvals and customer relationship management.
  • Technical Solution Development: Collaborate with AMD architects and design teams to define scope (die area, power, IP, packaging, software). Estimate development costs and schedules; prepare customer proposals and supporting materials.
  • Customer & Executive Engagement: Organize workshops and meetings to align on strategy. Maintain strong customer relationships throughout development to ensure compliance with agreements and pre-sales commitments.
  • Cross-Functional Collaboration: Align with product planning on IP and chiplet development needs. Build ecosystems with partners for IP, design services, supply chain, and chiplets. Coordinate with AMD legal for contract negotiations and NDA execution.
  • Project & Financial Management: Oversee architecture design-to-cost efforts, including COGS, NRE, power, and schedule trade-offs. Work with finance on pricing models and long-range financial goals.
  • Marketing & Business Planning: Develop marketing materials showcasing AMD custom technology and design methodology. Create executive presentations to guide business growth. Craft a 5-year business plan for the custom organization, including growth targets, technology roadmap, and market strategy.

Qualifications

  • BS/MS in Electrical Engineering, Software Engineering, or Computer Engineering
  • MBA preferred

Skills

Required:Strategic deal pursuitTechnical solution developmentCustomer & executive engagementCross-functional collaborationFinancial modeling & pricing

Benefits

  • Benefits offered are described: AMD benefits at a glance.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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