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Director of Growth

Buck Mason· Marketing
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Los Angeles, CA$150k - $170kFull-timePosted 5mo ago

About the role

Director of Growth responsible for day-to-day performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate; owns CRO and the digital product roadmap for buckmason.com, translating strategy into measurable growth with direct line to senior leadership.

Responsibilities

  • Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, TikTok, CTV, and Affiliate
  • Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels
  • Partner with creative teams to brief, test, and scale new ad creative on a fast cadence
  • Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews
  • Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin
  • Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes
  • Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout
  • Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings
  • Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests
  • Partner with UX, creative, and engineering to translate insights into shipped, measurable changes
  • Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout
  • Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness
  • Maintain a clear point of view on what's next for the buckmason.com customer experience.

Qualifications

  • 6–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand
  • Track record of driving CRO wins through a structured, hypothesis-driven testing program
  • Comfort writing briefs and requirement docs and shipping with a small engineering team
  • Ability to zoom in and zoom out — comfortable in the weeds of a Meta or Google account and in driving paid strategy, channel mix, and full-funnel measurement
  • Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar)
  • Excellent written communication and ability to operate cross-functionally with creative, brand, merchandising, and engineering
  • Bias to action and comfort working in person with a tight, ambitious team
  • Shopify Plus experience
  • Apparel, fashion, or lifestyle brand background is a plus

Skills

Required:Paid media strategy and optimizationConversion Rate Optimization (CRO)Analytics and data visualizationCross-functional collaboration
Last updated Oct 23, 2026. Interested? Apply on the company site.
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About Buck Mason

Modern American Classics

Buck Mason makes updated, modern American classics with a commitment to timelessness, quality, and our California roots.

mensapparelclothingUSAAmericanmodern
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