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Brand Media Strategy & Analytics Manager

Waymo· Marketing and Communications
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Mountain View, California, San Francisco, California$177k - $218kFull-timePosted 5mo ago

About the role

Hybrid role in marketing focused on leading brand media strategy, planning, and analytics to build market-wide familiarity for Waymo’s autonomous driving technology, collaborating across growth, data, and agency partners to drive both brand health and performance.

Responsibilities

  • Lead the strategy and deployment of high-impact brand media across digital (CTV, programmatic video, paid social) and offline channels (linear TV, OOH, cinema, local sponsorships).
  • Partner on full-funnel media strategy with Growth to create high-intent audience pipelines for retargeting and conversion.
  • Manage and track strategic allocation of brand media budget balancing upper-funnel brand health with lower-funnel acquisition.
  • Guide agency partners in developing media plans that build brand awareness and trust while maintaining precise targeting, frequency caps, and agility for performance scaling.
  • Collaborate with growth and data teams to build unified audience segmentation strategies using first-party data and brand lift insights for lookalike models.
  • Map how upper-funnel brand investments impact downstream growth metrics, including foundational MMM (mixed-media modeling).

Qualifications

  • 7+ years of experience managing large-scale paid media campaigns with a track record of brand-building accelerating growth marketing velocity.
  • Direct experience working with growth performance or lifecycle marketing teams to pass audiences through awareness to first ride.
  • Operational knowledge of brand-heavy mediums (Out-of-Home, linear/connected TV, audio) and digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
  • Proven success managing top-tier media planning and buying agencies, prioritizing deliverables, negotiating inventory, and maintaining creative standards.
  • Strong fluency in brand health tracking (awareness, consideration, trust) and performance metrics (CAC, LTV, conversion rates, ROAS).
  • Exceptional communication skills enabling alignment across creative teams, product marketing, growth, and finance around a cohesive media narrative.

Skills

Required:Brand media strategyMedia planning and buyingAudience segmentation
Nice to have:MMM / MTA

Benefits

  • Discretionary annual bonus program
  • Equity incentive plan
  • Generous Company benefits program
  • Flexible work options including on-site or hybrid models, remote working opportunities, paid time off, bereavement, sick, and parental leave
  • Education reimbursement, personal and professional development opportunities, ERG involvement and volunteer time off
  • Access to Google offices, cafes, wellness centers, massages, at-home fitness and cooking classes
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Waymo

The World’s Most Experienced Driver

Waymo—formerly the Google self-driving car project—makes it safe and easy for people & things to get around with autonomous vehicles.

Autonomous DrivingAutonomous VehiclesMobilityRide-Hailliquid-ai-recruiting-target
Company profileWebsite

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