Product Planning Engineer-ASIC/SoC
San Jose, CA$160k - $240kFull-timePosted 5mo ago
About the role
Product Planning role focusing on next-generation AMD Adaptive and Embedded Computing products (ASIC, SoC, FPGA, Adaptive SoC, semi-custom). Responsible for strategy, roadmaps, and requirements derived from customer needs, market opportunities, and engineering capabilities, with emphasis on power, thermal, packaging, quality, reliability, manufacturability, and performance per watt.
Responsibilities
- Drive product planning activities for future ASIC, SoC, FPGA, Adaptive SoC, and semi-custom products.
- Gather and translate customer, market, business, and system requirements into product requirements, product definitions, and roadmap recommendations.
- Drive product requirements and planning activities across performance, power, thermal, quality, reliability, manufacturability, packaging, and performance-per-watt dimensions.
- Collaborate with architecture, design, product engineering, quality, validation, packaging, manufacturing, and business teams to balance customer needs, product competitiveness, implementation complexity, and business objectives.
- Identify product-level risks and opportunities associated with power delivery, thermal solutions, packaging technologies, reliability targets, manufacturability, qualification, and quality objectives.
- Influence technical direction through requirements development, customer and market analysis, competitive analysis, and cross-functional alignment.
- Work closely with engineering teams to challenge assumptions, evaluate alternatives, and improve overall product competitiveness through structured requirements and data-driven analysis.
Qualifications
- 10+ years of relevant experience in semiconductor product development, system architecture, product planning, product management, technical marketing, applications engineering, product engineering, or related technical roles.
- Demonstrated experience influencing product, architecture, or engineering decisions through requirements development, technical analysis, customer engagement, or product planning.
- Strong understanding of semiconductor product tradeoffs involving performance, power, thermal management, packaging technologies, quality, reliability, manufacturability, cost, and time-to-market.
- Experience defining product requirements, platform requirements, roadmap strategies, product planning inputs, or product investment recommendations.
- Experience working with FPGA, Adaptive SoC, ASIC, CPU, GPU, AI accelerator, networking, communications, embedded, or semi-custom semiconductor products.
- Experience working across architecture, engineering, product engineering, validation, manufacturing, packaging, and quality organizations.
Skills
Required:Product requirements developmentCross-functional collaboration
Benefits
- AMD benefits at a glance (see link in posting)
Last updated Oct 15, 2026. Interested? Apply on the company site.
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