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Public Relations Manager - Services

Apple· Greater China Public Relations / Services
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Hybrid (Shanghai)full-timePosted 4mo ago

About the role

Public Relations Manager for Services in Greater China responsible for strategy, planning, and execution of PR programs to showcase Apple Services to consumers, collaborating with local curators, editorial teams, and WWPR to drive launches, momentum, and campaigns across iCloud, Apple Pay/Wallet, Apple Podcasts, and Apple Music within the Greater China region.

Responsibilities

  • - Plan, project-manage, deliver, track metrics, and report on PR programs for Apple Services in Greater China.
  • - Liaise with WWPR to plan feature launches and seasonal PR aligned with local services business and marketing teams.
  • - Support partner launches and promotions with business impact in the local landscape.
  • - Drive iCloud PR, including issues management and stakeholder engagement for privacy and security messaging.
  • - Support Apple Pay / Wallet PR, including partnerships, promotions, and ecosystem integrations.
  • - Develop and maintain Apple Podcasts PR strategy, focusing on hardware/software integration and ecosystem promotion.
  • - Drive Apple Music PR, including global pitches, local momentum, and tentpole campaigns; promote features like Spatial Audio and Lossless Audio; support trials, pre-downloads, and retention.
  • - Seek hardware/software integration pitches and content creation opportunities.
  • - Own and drive future Apple service offers as DRI with WW, and support partner launches.
  • - Align pitches, messages, and resources with HK and TW teams and WW.
  • - Support NPI, GC campaigns, and momentum projects with clear roles and deliverables.
  • - Contribute to influencer identification, relationship management, and media monitoring.

Qualifications

  • - 5+ years of experience in public relations within record companies, publishing companies, agencies, or corporate departments.
  • - Network of media and journalist contacts in Greater China.
  • - Experience managing projects, prioritizing tasks, and meeting deadlines.
  • - Proficiency in Mandarin and English.
  • - Knowledge of the music industry.
  • - Experience working with a global organization in consumer or corporate PR.
  • - Experience in consumer technology and lifestyle markets.
  • - Knowledge of social media platforms and digital media trends.
  • - Proficiency in Cantonese.
  • - University degree in Business, Communications, Marketing, Journalism, or Arts.

Skills

Required:Public relations strategyProject managementMedia relationsBilingual communication
Last updated Jul 3, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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