Product Marketing Lead
About the role
Variance is hiring a Product Marketing Lead to define Variance’s market understanding, owning positioning and messaging, and translating a highly technical AI-based fraud/risk platform into compelling narratives for executives, operators, and technical buyers. In-person role based in San Francisco, CA.
Responsibilities
- Own company and product positioning, messaging, and narrative development
- Lead product launches and bring new capabilities to market with clarity and urgency
- Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
- Develop customer stories, case studies, and proof points that support enterprise sales
- Partner with leadership on category creation and strategic communications
- Conduct market, customer, and competitive research to inform GTM strategy
- Shape website copy, campaign messaging, and other core external-facing materials
Qualifications
- 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
- Exceptional ability to distill complex technical products into crisp positioning and messaging
- Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
- Strong commercial instincts and an understanding of enterprise buying motions
- Ability to work cross-functionally across product, sales, design, and leadership with high ownership
- Excellent writing skills across website copy, decks, case studies, and thought leadership
- Comfort operating in ambiguity and building the function from 0 to 1
- Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
- Bachelor’s degree or equivalent practical experience
Benefits
- Platinum medical, dental, and vision coverage
- Unlimited PTO, sick leave, and parental leave
- $100 monthly wellness stipend
- Free lunch and dinner daily
- 401(k) plan
About Variance
World-Class Tooling for Trust & Safety teams
Build safer platforms with Intrinsic. Get access to the best safety technologies from one unified API. Enable your Trust & Safety team to tell cohesive stories from policy to product, to enforcement. Michael and Karine first met two years ago at Apple’s Fraud Engineering, Algorithmic Risk team, which evolved to become Apple’s Trust & Safety function. We are both engineers and helped solve online abuse problems, including spam, botting, account security, and developer fraud for Apple’s customer base of over a billion users.
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