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Director of Customer Lifecycle (CRM)

Almedia· Growth
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Berlin€120k - €180kFull-timePosted 4mo ago

About the role

Highly analytical, data-driven leader responsible for architecting a sophisticated CRM lifecycle engine to maximize long-term retention and engagement across a global user base. Combines marketing, product, and data science to design, implement, and scale an algorithmic, omnichannel customer lifecycle.

Responsibilities

  • Own Lifecycle Architecture & First-Day Experience: Own the full CRM strategy, with emphasis on mapping day-0 user behavior to optimize early-stage retention and long-term monetization.
  • Build Algorithmic Personalization: Collaborate with Data Science to deploy predictive logic, user-level personalization models, and behavioral triggers across Email, Push, SMS, and In-App.
  • Drive Rigorous Experimentation: Design, execute, and analyze systematic experiments to measure true incrementality and downstream KPI impact (e.g., Day-30, Day-90 retention).
  • Partner on Data Schema: Design, audit, and optimize the CRM data schema with Data and Engineering for real-time event tracking that is clean and actionable.
  • Execute & Scale: Own the strategy and act as primary operator in early stages, building and optimizing complex logic loops and API-triggered campaigns.

Qualifications

  • Data Fluency & Measurement Rigor: Understanding of statistical significance, multi-variant testing, and incremental lift.
  • Hands-on Platform Mastery: Mastery of omnichannel platforms (e.g., Braze) with proven ability to build complex logic, API-triggered webhooks, and multi-step Canvas flows.
  • Complex Data Architecture Instincts: Ability to structure customer data at scale and diagnose data pipeline vs. execution issues.
  • High-Volume B2C Experience: Experience managing lifecycle at scale with large, active user bases and clean-room data considerations.
  • Bonus: Experience refactoring fragmented CRM setups into clean, scalable engines; or basic SQL to query engagement data.

Skills

Required:Lifecycle architecturePredictive personalizationExperimentation & measurementOmnichannel platform masteryData schema and real-time tracking

Benefits

  • Transport subsidy
  • breakfasts and lunches
  • language learning
  • Urban Sports Club
  • equity for Berlin-based employees
  • central Berlin office
  • other benefits
Last updated Oct 7, 2026. Interested? Apply on the company site.

About Almedia

The World’s Smartest Engagement Engine

Almedia operates Freecash.com & other web-apps which connect millions of consumers with brands to shape the products of tomorrow.

Web AppsConsumer EngagementMarketing
Company profileWebsite

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