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Marketing Head, Apple Services - Japan

Apple· Software and Services
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Hybrid (Minato, Tokyo, Japan)Full-timePosted 4mo ago

About the role

Lead a marketing and growth team for Apple Services in Japan (App Store and Apple Media Products: Apple Music, Apple TV+, Apple Books, Apple Podcasts). Drive acquisition, engagement, and retention across subscription businesses through multiple channels, ensuring high-standard execution of campaigns and alignment with business objectives.

Responsibilities

  • Lead a team of brand and content marketers to develop and drive awareness across Apple Services.
  • Drive growth across Apple Services through acquisition, user engagement, and churn reduction via channels such as Strategic Partnerships, Performance, CRM, and Affiliate marketing.
  • Collaborate with internal partners to ensure programmes and campaigns are well structured and aligned with business objectives.
  • Analyse and optimise projects and campaigns to identify growth opportunities based on customer insights aligned with Apple values.
  • Prepare and present recommendations, reports, and findings from experimental data to executive level to help develop programs.

Qualifications

  • Outstanding leadership skills; hands-on with programs and campaigns.
  • Extensive experience in subscription marketing, defining strategies for acquisition, engagement, and retention.
  • Excellent external partnership skills, ideally with carriers, media, and retail.
  • Proven project management skills to collaborate with multiple partners, prioritize high-impact activities, and drive complex projects forward.
  • Fluency in Japanese and English.
  • Excellent communication skills; ability to build positive internal and external relationships.
  • Growth track record with consumer lifecycle or growth campaigns across multiple channels.
  • Passion for technology, content, art, and culture.
  • Deep knowledge of marketing tools, strategies, and industry trends.
  • Understanding of the iOS ecosystem, monetization, customer engagement, and acquisition models.
  • Results-oriented and analytical with attention to detail.

Skills

Required:LeadershipSubscription marketingExternal partnershipsProject managementBilingual communication
Last updated Jun 26, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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