Growth Lead – Creator Program & Paid Social
About the role
Growth Lead to own Candle's creator program, UGC engine, and creator community, and scale paid social across TikTok and Meta. Manage a Discord community of 100+ creators, expand internationally, develop creative strategy, and drive performance across views, trials, and DAU.
Responsibilities
- Own Candle's creator program end-to-end: sourcing strategy, creator personas, tier structure, briefs, scripts, workflows, agreements, payments, feedback cycles, iteration loops.
- Manage and grow Discord community of 100+ creators; run challenges, feedback loops, incentive structures, identify top performers, and optimize roster quality/volume.
- Expand creator roster across markets and demographics (Spain, Mexico, UK, Germany, France, Korea, Japan); tailor briefing, tone, and formats per region; build cross-market transfer systems for ideas.
- Develop creative strategy and viral formats; identify hook patterns; write briefs with specificity.
- Own or co-own paid social on Meta and TikTok; campaign structure, Spark Ads, whitelisting, audience strategy, budget allocation; treat creative as primary variable.
- Work with founders to drive performance metrics: views, trial starts, installs, CPI, DAU contribution; produce weekly performance reports to optimize creatives.
- Track and optimize: CPM, CTR, install rate, and creative performance by format and creator.
Qualifications
- 3+ years experience in growth/UGC creator programs or related roles.
- Experience building or scaling a creator program at a consumer app (ownership and scale, not assistance).
- Experience managing a creator community or large roster (Discord/Slack or similar).
- Strong understanding of creative performance: hooks, retention curves, platform culture, format iteration for TikTok and Instagram.
- Ability to operate across markets and maintain executional rigor.
- Strong analytical instincts with cohort data, funnel, and creative performance.
Skills
Benefits
- Equity (unknown specifics)
- Opportunity to own a major function and work directly with founders
- Exposure to an early-stage consumer startup with rapid growth
About Candle
Candle helps couples and friends grow closer daily in just 5 minutes.
Most relationships, romantic or platonic, don’t end in one moment, they drift apart over time. Missed check-ins, surface-level conversations, busy lives, and routines replace real connection. Candle helps couples and friends stay close through 1-minute daily rituals that bring back presence, play, and curiosity. Candle gives couples and friends a daily, low-pressure game designed to create emotional momentum: the most essential, and often most neglected, ingredient in long-term connection. What started as a swipeable questions game has grown into a full platform and private space for your relationship: - Daily Prompts & Games: Thoughtful, funny, and unexpected questions, couple quizzes, audio and photo challenges that update and adapt monthly - Shared Canvas Widget: Leave notes, doodles, or drawings right on each other’s home screen - Now in beta: Date Ideas Swiping**: Get 60 curated date ideas based on your area (yes, even San Francisco :)), updated weekly. Swipe to match on what you both want to try. From pop-up events to hidden gems, it’s the easiest way to try something new together or even with friends or family! We’d love feedback here! - Streaks & Shared Progress — Build accountability and a shared rhythm - Adaptive Decks: Smarter, more relevant questions over time - Shared Photo Albums & Memories: Keep track of all your photos and logged memories
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