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Product Manager, System Apps

Apple· Marketing
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Cupertino, California$144.6k - $263.8kFull-timePosted 4mo ago

About the role

Product Manager focused on system apps spanning iOS, iPadOS, and macOS. Represents customers across the product lifecycle, collaborating across design, engineering, and marketing to define roadmaps, messaging, and product launches for system apps such as Calendar, Files, Finder, Preview, Calculator, and Settings.

Responsibilities

  • Collaborate with engineering and design teams to define product roadmap and strategy for key system apps including Calendar, Files, Finder, Preview, Calculator and Settings, as well as important app frameworks for developers
  • Understand your product technologies several layers deep and be able to clearly communicate them with knowledgable insight
  • Influence critical product trade-offs that impact schedule, usability, differentiation, etc
  • Deeply understand user feedback, competitive trends, emerging regulatory requirements, and the overall product space to inform a well-developed perspective on system apps
  • Position Apple’s suite of System Apps in the competitive landscape and craft compelling key product messaging to encourage customer adoption to drive business growth
  • Work with marketing communications and PR on the development of product launch and momentum activities, press releases, marketing materials, and press briefings including product demos
  • Serve as an ambassador for Apple through press briefings and customer visits to drive advocacy for your product

Qualifications

  • 4+ years experience in product marketing and/or product management roles, including at least one entire product development cycle from concept to launch.
  • Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and/or partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities.
  • Recent experience within the last 3 years in one or more of the following software segments: consumer apps (productivity, utility, creativity), app frameworks, or consumer OS experiences.
  • Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of deep subject matter expertise, synthesizing information, applying critical thinking and maintaining composure under pressure.
  • Deep understanding of app development
  • Best-in-class oral and written communication skills; the ability to become fluent in technical concepts and explain to non-technical partners
  • Strong ability to lead through influence, debate and storytelling
  • Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles high stakes decisions with ease, with the ability to cut through ambiguity
  • Strong analytical abilities and an uncompromising attention to detail with the ability to operate seamlessly between highly detailed and technical situations and strategic business situations
  • A self-starter who is dedicated and demonstrates creative and critical thinking abilities
  • Press and media experience with success as a product spokesperson on a national or global level
  • Willingness to travel
  • BS/BA and/or MBA

Skills

Required:Product managementProduct marketingCommunicationPublic speaking / press

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments as well as relocation eligibility
  • Apple employee stock programs including discretionary RSUs and Employee Stock Purchase Plan
Last updated Oct 9, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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