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GCR Field Marketing Lead, Apple Ads

Apple· Marketing
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Shanghai, ChinaFull-timePosted 4mo ago

About the role

Senior field marketing leader responsible for regional enablement and sales marketing content for Apple Ads in the Greater China Region. Leads a regional team, drives enablement materials and joint sales planning, collaborates with cross-functional partners, and focuses on accelerating sales velocity and revenue growth in the GCR adtech gaming vertical.

Responsibilities

  • Managing a focused team of regional segment and vertically-based sales content marketers
  • Overseeing the strategy, quality, and timely delivery of scalable sales enablement materials (e.g. presentations, email templates, customer leave behinds, joint business plans, etc.) for specific business opportunities
  • Cultivating, mentoring, and leading a high-performing team
  • Act as a trusted strategic partner to regional sales leaders
  • Guide strategic joint planning, prioritize unique and shared business opportunities across the region, and ensure content and enablement initiatives directly support revenue targets
  • Collaborating on cross-functional strategy and activation plans for regional initiatives
  • Evaluate and report on the business impact of content engagement, feature adoption, and their direct influence on sales velocity and win rates
  • Sharing clear updates and adapting communications for different internal audiences
  • Building relationships with key cross-functional stakeholders and strategic partners, and more

Qualifications

  • 15+ years experience, with increasing responsibilities, developing and activating revenue-driving B2B sales marketing initiatives — with track record of working well with senior sales executives and teams
  • Proven success directly managing a team of marketers responsible for B2B sales enablement materials
  • Strong grasp of market dynamics across the Greater China Region, as well as familiarity with cultural and business nuances in other key export markets — including the Americas and EMEA.
  • Deep understanding of the adtech landscape, performance marketing, and standard business metrics for the gaming vertical
  • Extraordinary written and verbal communication — both in English and Chinese
  • Adept at navigating through ambiguity to move marketing initiatives forward — from business insight to strategy to deliverable to measurement and optimization
  • Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise
  • Self-starter who consistently delivers excellent work — individually and as a team lead
  • Experience working in a geographically distributed team
  • Manages multiple projects, priorities, and overlapping deadlines effectively and with ease
  • Possess unquestionable personal code of ethics and integrity

Skills

Required:B2B marketing leadershipSales enablement contentCross-functional collaboration

Benefits

  • Not explicitly listed in the job description, Apple benefits commonly include health, vision, dental, retirement plans, and employee programs.
Last updated Jul 17, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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