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Marketing Insights Lead, Apple Services

Apple· Marketing
Apply on company site
Culver City, CA$112.6k - $215kfull-timePosted 4mo ago

About the role

Lead the development and execution of a comprehensive marketing insights and reporting framework across Apple Services (iCloud, Creator Studio, Apple One, News, Fitness, and Books); translate data into actionable insights to shape marketing strategy, optimize investment decisions, and elevate executive understanding of performance.

Responsibilities

  • Lead end-to-end marketing performance analysis across campaigns, channels, and initiatives
  • Define and standardize KPI frameworks and success metrics across marketing efforts
  • Build and maintain scalable reporting systems, dashboards, and executive-ready presentations
  • Translate complex data into clear insights and strategic recommendations for senior stakeholders
  • Partner with Data Science and Analytics teams to develop and evolve MMM and MTA models
  • Establish a consistent cadence of reporting, insights sharing, and performance reviews
  • Identify opportunities to optimize marketing spend, targeting, and channel mix
  • Influence marketing planning and investment decisions through data-driven insights
  • Act as a central point of contact for marketing budget tracking, performance evaluation, and investment planning
  • Partner with Finance and Operations to manage budget allocation, cost tracking, and performance measurement across lines of business
  • Own regular reviews of marketing performance with channel teams and cross-functional partners
  • Drive alignment across teams, ensuring a consistent and trusted source of truth for performance measurement

Qualifications

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field
  • 7+ years of experience in marketing analytics, growth marketing, performance measurement, or a related field
  • Strong analytical capabilities with experience working across large, complex datasets
  • Experience defining KPIs and building reporting frameworks across multiple marketing channels
  • Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, Keynote)
  • Strong communication skills with experience building executive-level presentations

Skills

Required:Marketing analyticsKPI framework designData visualizationSQLExecutive communication

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • reimbursement for certain educational expenses (tuition)
  • discretionary bonuses or commission payments (may be eligible)
  • relocation assistance (may be eligible)
  • stock program participation (RSU eligibility)
Last updated Jul 3, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
Company profileWebsite

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