Web Marketing & Operations Lead
Hybrid (New York, NY), Hybrid (San Mateo, CA)$200k - $230kfull-timePosted 3mo ago
About the role
Founding senior IC responsible for end-to-end web platform ownership, architecture, and technical leadership for Fireworks AI's marketing web presence, with a focus on a significant web refresh and scale of the existing Next.js/Sanity/Vercel stack.
Responsibilities
- Own the architecture and health of the Fireworks marketing web platform: a Next.js 15 monorepo with shared component libraries, Sanity Studio, and Vercel hosting.
- Evolve and scale the existing Sanity content architecture, improving content modelling, GROQ queries, and dataset structure to give marketing, digital, and growth teams greater independence.
- Lead the technical execution of the web refresh, setting direction, defining milestones, and keeping the project on track without a dedicated PM.
- Work alongside the agency partner on technical strategy and delivery, reviewing output, translating briefs, and holding work to a high standard.
- Manage Vercel deployment workflows, ISR revalidation, preview environments, and third-party integrations including Mux, HubSpot, and GitHub Actions pipelines.
- Drive performance best practices across Core Web Vitals, Lighthouse, caching, accessibility (WCAG), and SEO.
- Partner with Marketing Operations on martech integrations and tooling, and collaborate with Digital and Growth on experimentation, landing pages, and analytics.
- Communicate progress, decisions, and trade-offs clearly to non-technical stakeholders and leadership.
Qualifications
- 6-8+ years of professional experience in full-stack or frontend-heavy web development.
- 4+ years of production experience with React and Next.js, including SSR, SSG, app router, and performance optimisation.
- Strong fluency in TypeScript and modern JavaScript (ES6+).
- Deep experience with Sanity or a comparable headless CMS, including content modelling, GROQ, structured data, and composable architecture.
- Proficiency with Vercel: deployments, ISR, edge functions, preview environments, and environment management.
- Solid grasp of Core Web Vitals, Lighthouse performance auditing, and frontend performance tuning.
- Familiarity with CI/CD pipelines and GitHub Actions.
- Experience managing third-party integrations (video hosting, CRM, marketing tooling).
- Proven ability to manage an external agency or vendor: directing, reviewing, and holding partners accountable.
- Strong project management instincts: you can own delivery end-to-end without a dedicated PM.
- Clear, direct communicator, equally comfortable writing a technical spec and presenting trade-offs to marketing leadership.
- Comfortable operating autonomously in a small, fast-moving environment where priorities shift and pace is relentless.
Skills
Required:Next.js 15 (React) with TypeScriptSanity CMSVercel (ISR, edge functions, deployments)TypeScript/JavaScript (ES6+)
Benefits
- Total compensation includes meaningful equity, with a competitive salary and comprehensive benefits package.
Last updated Jul 29, 2026. Interested? Apply on the company site.
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