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Web Marketing & Operations Lead

Fireworks AI· Marketing
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Hybrid (New York, NY), Hybrid (San Mateo, CA)$200k - $230kfull-timePosted 3mo ago

About the role

Founding senior IC responsible for end-to-end web platform ownership, architecture, and technical leadership for Fireworks AI's marketing web presence, with a focus on a significant web refresh and scale of the existing Next.js/Sanity/Vercel stack.

Responsibilities

  • Own the architecture and health of the Fireworks marketing web platform: a Next.js 15 monorepo with shared component libraries, Sanity Studio, and Vercel hosting.
  • Evolve and scale the existing Sanity content architecture, improving content modelling, GROQ queries, and dataset structure to give marketing, digital, and growth teams greater independence.
  • Lead the technical execution of the web refresh, setting direction, defining milestones, and keeping the project on track without a dedicated PM.
  • Work alongside the agency partner on technical strategy and delivery, reviewing output, translating briefs, and holding work to a high standard.
  • Manage Vercel deployment workflows, ISR revalidation, preview environments, and third-party integrations including Mux, HubSpot, and GitHub Actions pipelines.
  • Drive performance best practices across Core Web Vitals, Lighthouse, caching, accessibility (WCAG), and SEO.
  • Partner with Marketing Operations on martech integrations and tooling, and collaborate with Digital and Growth on experimentation, landing pages, and analytics.
  • Communicate progress, decisions, and trade-offs clearly to non-technical stakeholders and leadership.

Qualifications

  • 6-8+ years of professional experience in full-stack or frontend-heavy web development.
  • 4+ years of production experience with React and Next.js, including SSR, SSG, app router, and performance optimisation.
  • Strong fluency in TypeScript and modern JavaScript (ES6+).
  • Deep experience with Sanity or a comparable headless CMS, including content modelling, GROQ, structured data, and composable architecture.
  • Proficiency with Vercel: deployments, ISR, edge functions, preview environments, and environment management.
  • Solid grasp of Core Web Vitals, Lighthouse performance auditing, and frontend performance tuning.
  • Familiarity with CI/CD pipelines and GitHub Actions.
  • Experience managing third-party integrations (video hosting, CRM, marketing tooling).
  • Proven ability to manage an external agency or vendor: directing, reviewing, and holding partners accountable.
  • Strong project management instincts: you can own delivery end-to-end without a dedicated PM.
  • Clear, direct communicator, equally comfortable writing a technical spec and presenting trade-offs to marketing leadership.
  • Comfortable operating autonomously in a small, fast-moving environment where priorities shift and pace is relentless.

Skills

Required:Next.js 15 (React) with TypeScriptSanity CMSVercel (ISR, edge functions, deployments)TypeScript/JavaScript (ES6+)

Benefits

  • Total compensation includes meaningful equity, with a competitive salary and comprehensive benefits package.
Last updated Jul 29, 2026. Interested? Apply on the company site.
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