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Brand Design Lead

Fireworks AI· Marketing
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Hybrid (New York, NY; San Mateo, CA)$175k - $190kFull-timePosted 3mo ago

About the role

Brand Design Lead at Fireworks AI, responsible for end-to-end brand visuals, systematization, and collaboration with external agencies to shape and scale the brand across surfaces and campaigns.

Responsibilities

  • Work directly with the Head of Brand and agency partner on the brand refresh, representing the internal creative voice, pressure-testing decisions, and ensuring the work translates into something we can actually build on
  • Help define and codify the brand as it takes shape: visual identity, tone, design language, and the rules that hold it together
  • Build and maintain a design system that is well documented, practical, and actually used across the company
  • Build self-serve design resources and workflows that enable the wider team to move independently on day-to-day needs, including templates, brand-compliant tooling in Canva, and AI-powered design tools
  • Own the visual execution across brand surfaces: web, social, events, sales collateral, and whatever else the company needs
  • Concept and execute brand campaigns across digital and out-of-home, from paid social and display to large-format outdoor, ensuring the work is consistent, distinctive, and built to perform in market
  • Able to move quickly without sacrificing quality

Qualifications

  • 6+ years of brand design experience building brands for technically complex products (AI, developer tools, or enterprise infrastructure)
  • Strong portfolio spanning brand identity, design systems, and web design, ideally in B2B or developer-facing products
  • Experience working with or alongside external agency partners with a track record of getting the most out of that relationship
  • Ownership mindset: drives things to completion, raises quality bar, builds scalable structures
  • Figma proficiency; comfort collaborating with engineers (light HTML/CSS, Webflow) as a bonus
  • Proven ability to operate in ambiguity and make good decisions without a finished brief
  • Has opinions and can defend them while taking feedback well

Skills

Required:Brand designCollaboration with agencies

Benefits

  • Competitive salary and comprehensive benefits package
  • Meaningful equity in a fast-growing startup
Last updated Jul 29, 2026. Interested? Apply on the company site.
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About Fireworks AI

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