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Global Brand & Marketing Director

Crytek· Executives / Management – Crytek
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Hybrid (Frankfurt am Main)Permanent Full-timePosted 3mo ago

About the role

Lead Crytek’s global marketing function across brand, creative, performance, and lifecycle; own positioning and growth for Hunt: Showdown 1896 and unannounced projects; build and lead the marketing team and operating model to drive acquisition, retention, and revenue.

Responsibilities

  • Define Crytek’s global marketing strategy across brand, creative, paid media, and CRM
  • Lead global positioning and creative direction for Hunt: Showdown 1896 and unannounced projects across all channels
  • Own the marketing P&L, channel mix, and KPIs (CAC, LTV, ROAS, retention curves), and report performance to the CPO
  • Lead a high-performing in-house creative engine: art direction, video, design, and campaign operations capable of supporting the portfolio and surge launches
  • Concentrate creative, paid media, and CRM firepower during major launch windows
  • Partner with publishing product leadership to translate product strategy into season plans, beats, and campaigns
  • Champion AI fluency across research, analytics, and operational workflows, using it to amplify the work, so the teams' time goes to creative judgement and taste
  • Mentor and grow the marketing team, raising the bar on craft, speed, and accountability

Qualifications

  • 10+ years of marketing leadership across brand, performance, and CRM, with at least 5 in the video games industry
  • Proven success leading global launches and live service marketing for multi-product portfolios
  • Strong commercial fluency: CAC / LTV management, paid channel optimization, lifecycle and retention economics
  • Experience building and leading multidisciplinary creative teams (art, video, design, copy)
  • Track record using player insights, segmentation, and AI tooling to sharpen creative and media decisions
  • Excellent communication skills in English and ability to operate across matrixed, global organizations
  • Passion for video games and a deep understanding of player communities
  • Willingness to relocate to Frankfurt am Main, Germany

Skills

Required:Marketing leadershipGlobal launches and live service marketingP&L management

Benefits

  • Career Path – professional development plan
  • Relocation support with relocation budget and full coverage of flights for you and family
  • Company apartment during first three months in Frankfurt
  • Public transport pass in Frankfurt (free)
  • Gym card at Fitness First in Germany
  • State-of-the-art office in central Frankfurt with hybrid work options
  • Hybrid Working – 3 days in office, up to 2 remote days per week
  • Equal Opportunity & Inclusion
  • German language courses for you and family
  • Company events (starter breakfasts, parties, Gamescom trip, etc.)
  • Vacation: 24 days per year, +1 day every 2 years up to 28, plus ~10 public holidays
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Crytek

video game developer, makers of CRYENGINE

Crytek is an independent video game developer and publisher based in Germany, making the most fun gaming experiences around.

video gamesgame developmentCRYENGINEgames
Company profileWebsite

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