Founding Designer
Hybrid (San Francisco, CA / New York, NY)$150k - $220k + equityFull-timePosted 3mo ago
About the role
Founding Designer to shape Fort’s visual system and product experiences for a premium wearable company focused on strength, health, and longevity.
Responsibilities
- Define Fort’s visual system: own design language across app, marketing, social, and brand surfaces; build a premium, scalable visual identity; set standards for typography, layout, hierarchy, color, imagery, motion, and art direction.
- Design product experiences: shape the Fort app across workout summaries, weekly progress, muscles trained, strength trends, recovery context, and health narratives; translate sensor data into clear, actionable moments; ensure premium, intelligent interfaces.
- Shape Fort’s creative direction: art-direct product renders, on-wrist visuals, lifestyle scenes, animations, packaging, and launch creative; collaborate with 3D artists, content producers, photographers, marketers, coaches, community leads, and founders; define Fort’s world as premium health, modern strength, boutique wellness, longevity, design, and everyday capability.
Qualifications
- 5+ years of experience in product, mobile, or brand design.
- An exceptional portfolio with strong taste, clear thinking, and polished execution.
- Experience designing for premium consumer, wellness, fitness, fashion, beauty, health, hardware, lifestyle, or hospitality brands.
- Strong product UI instincts, especially around making data, progress, and health insights feel clear and motivating.
- Ability to design growth surfaces that convert without feeling loud, cheap, or generic.
- Excellent typography, layout, hierarchy, visual storytelling, and art direction.
- A strong sense for what makes a product feel desirable, trustworthy, and premium.
- A genuine interest in health, strength, longevity, aesthetics, and consumer products.
Skills
Required:Visual design systemsProduct UI designArt direction
Last updated Oct 25, 2026. Interested? Apply on the company site.
About Fort
Strength Tracking Wearable
Fort is a wearable that tracks strength training for people who care about longevity. Other wearables make you manually log every rep, set, and exercise, then provide unhelpful feedback or underestimate strength-related fatigue. We use heart rate and motion data to track your strength workouts for you, then provide thoughtful, actionable feedback that helps you achieve your goals.
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