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Startups Marketing Lead

Sentry· Marketing
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Hybrid (San Francisco, California)$190k - $220kFull-timePosted 3mo ago

About the role

Lead for startup-focused growth at Sentry, owning the startup marketing program end-to-end—from partner ecosystem and community to acquisition programs and brand presence among founders and early engineers.

Responsibilities

  • Be the face of Sentry for Startups. Represent Sentry at YC Demo Day, accelerator demo days, founder dinners, and SF and NY Tech Week. Partner with events to design founder-focused events and build relationships with startup builders.
  • Bring the partner program into existence. Turn YC and a16z Speedrun type programs into a real partner program across accelerators, incubators, VC platform teams, and startup deal aggregators. Bundle partner benefits into one offer that makes Sentry credits a no-brainer inclusion in every startup perks stack.
  • Tell the builder stories and establish the Sentry for Startups brand. Showcase the companies in the program with case studies, launch shoutouts, social, video.
  • Run the program. Own day-to-day program operations: applications, eligibility, credits, onboarding, etc. Evolve the credits structure and advocate for startup needs from Sentry.
  • Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits → active and successful paid.

Qualifications

  • 7+ years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups
  • Experience building programs from scratch – not inheriting and optimizing, but actually standing something up
  • Track record of working across growth, brand, community, and partnerships (not just one lane)
  • Familiarity with the developer tools or B2B SaaS ecosystem
  • Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them
  • Bonus: marketing background from unexpected areas (operations, policy, legal, engineering) providing a different lens

Skills

Required:Marketing program developmentPartnership managementEvent leadership and representation
Last updated Oct 25, 2026. Interested? Apply on the company site.
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About Sentry

Application Performance Monitoring & Error Tracking Software

Application performance monitoring for developers & software teams to see errors clearer, solve issues faster & continue learning continuously. Get started at sentry.io.

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