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Marketing Operations Manager

Sarvam· Marketing
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BengaluruFull-timePosted 3mo ago

About the role

Marketing Operations Manager responsible for owning the martech stack, data, processes, and analytics to drive measurable marketing performance and bridge Marketing and Sales.

Responsibilities

  • Martech stack ownership. Own selection, integration, and administration of the marketing stack - CRM, marketing automation, analytics, attribution, and enrichment tools. Keep systems connected and data flowing cleanly between them.
  • Funnel instrumentation. Instrument the full funnel from first visit and developer signup through to MQL, SQL, and closed revenue. Define the stages, the data model, and the definitions everyone agrees on.
  • Attribution & reporting. Build and maintain attribution models and reporting that show what drives pipeline and usage. Deliver dashboards leadership actually uses to make decisions.
  • Lead management & routing. Own lead scoring, routing, and the MQL-to-SQL handoff with Sales, with clear SLAs on quality and follow-up.
  • Campaign operations. Set up, QA, and support campaign execution across email, paid, events, and lifecycle. Build the templates, workflows, and processes so campaigns ship faster with fewer errors.
  • Data hygiene & governance. Keep the database accurate, deduplicated, and compliant. Own segmentation, list management, and data governance including consent and privacy requirements.
  • Process & enablement. Document workflows, build playbooks, and train the team on the systems. Remove the manual, repetitive work that slows the team down.
  • AI-native workflows. Use AI to compress every operational cycle — reporting, QA, enrichment, segmentation, and content ops. Treat the ops function itself as a place to apply Sarvam's own tools.
  • Budget & vendor management. Track marketing spend against pipeline, manage tool contracts and renewals, and surface where budget is and is not paying off.

Qualifications

  • 4-6 years in marketing operations, revenue operations, or a closely related role at a B2B technology or SaaS company
  • Hands-on expertise with at least one major marketing automation platform (HubSpot, Marketo, or similar) and a CRM (Salesforce or similar), including building workflows, scoring, and integrations yourself
  • Strong analytical capability - you build your own dashboards, define attribution, and pull and model your own data
  • Track record of designing and improving lead management, funnel instrumentation, and Marketing-to-Sales handoff processe

Skills

Required:Marketing operationsMarketing automation platformsCRM integration
Last updated Jul 14, 2026. Interested? Apply on the company site.
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About Sarvam

Sarvam | India's Full-Stack Sovereign AI Platform

Sarvam is India's full-stack sovereign AI platform, with speech-to-text, text-to-speech, translation, and conversational agents across 22 Indian languages. Start free.

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