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Senior Creative Strategist, Performance Marketing

Cantina· Marketing
Apply on company site
Hybrid (California)$150k - $200kFull-timePosted 3mo ago

About the role

Senior Creative Strategist responsible for the creative strategy and production of performance marketing campaigns, including AI-enhanced approaches, to drive user acquisition and engagement for Cantina.

Responsibilities

  • Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
  • Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases.
  • Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
  • Define creative strategies and vision for AI-generated ads.
  • Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
  • Set the creative inputs across creative testing plans to optimize creative.
  • Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels.
  • Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
  • Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
  • Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

Qualifications

  • 5+ years of experience in creative direction for performance marketing
  • Experience building creative testing frameworks and production pipelines at scale
  • Bias for clear systems and processes
  • Active use of AI tools, automation, and workflows
  • Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
  • Demonstrated portfolio of high-performing performance creative, particularly short-form video ads
  • Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc)
  • Demonstrated experience collaborating effectively with external agencies and cross-functional teams
  • Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)

Skills

Required:Creative direction for performance marketingCreative testing frameworks and production pipelinesAI tools and automation usageData fluency and analyticsPortfolio of short-form video ads

Benefits

  • Competitive salary and generous company equity
  • Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
  • 42 days of paid time off, including: 15 PTO days, 10 sick days, 15 company holidays, 2 floating holidays
  • Generous parental leave & fertility support
  • 401(k) retirement savings plan
  • Lifestyle spending account – $500/month to use however you’d like
  • Complimentary lunch and snacks for in-office employees
  • One Medical membership, and more!
Last updated Oct 22, 2026. Interested? Apply on the company site.
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