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Creative Director, Visual Media Strategy (Product, Design & Marketing)

Apple· Content Design
Apply on company site
Culver City, CA$205.8k - $378.8kfull-timePosted 3mo ago

About the role

Leadership and strategy role to head a new team focused on creative and editorial strategy for photo, video, illustration, and generative visual content across Apple services. Establish operating model, standards, and collaboration with Brand, Design, and cross-functional partners; integrate generative AI within workflows while maintaining brand integrity and quality.

Responsibilities

  • Serve as the organization's leading voice on visual trends, emerging aesthetics, and cultural shifts. Translate those insights into actionable creative direction for your teams.
  • Define and stand up a new visual strategy function: set its operating model, priorities, and output standards.
  • Partner with Brand and Design to interpret brand vision and push creative execution further.
  • Define how generative AI tools integrate into existing curation, research, licensing, and art buying workflows. Set quality, ethical, and brand-integrity standards for their use.
  • Contribute creative direction to high-visibility projects across photography, video, and generative art.
  • Direct the curation and evaluation of photo, video, illustration, and multimedia, holding a high bar for taste, originality, inclusivity, and technical execution.
  • Oversee art buying: sourcing, commissioning, licensing, and creation of original artwork and illustration, including through generative AI workflows.
  • Guide curation informed by performance metrics, cultural insights, and product priorities, supporting evergreen needs and seasonal or tentpole moments.
  • Develop repeatable programming concepts and signature collection approaches that build identity and amplify launches across the app ecosystem.
  • Maintain deep knowledge of the commercial art landscape. Proactively identify illustrators, visual trends, and emerging creative approaches at the leading edge.
  • Oversee content systems that let creative work reach every surface: sourcing frameworks, taxonomy, lifecycle planning, and governance.
  • Drive requirements for CMS platforms, DAM, metadata standards, and automation tooling that support curation at scale.
  • Establish quality rubrics, review workflows, and editorial calendars that enable global consistency without flattening cultural relevance.
  • Ensure licensing compliance, usage rights documentation, and clear processes that reduce legal exposure while increasing speed to market.
  • Manage partner relationships (stock houses, boutique agencies, independent creators, AI-driven platforms) and oversee vendor selection and contract terms.
  • Partner with Data Science and Strategy to interpret engagement signals, refine curation, and measure performance over time.
  • Collaborate with International teams to ensure visual media reflects local aesthetics and cultural nuances.
  • Synthesize domain expertise with business needs and product context to identify opportunities others miss, and drive them to completion.

Qualifications

  • 12+ years in visual media leadership (photo, video, illustration, or multimedia) within creatively driven environments such as consumer technology, publishing, streaming/media, or creative agencies serving those industries.
  • Strong editorial judgment and demonstrated ability to set creative direction across a large brand or product ecosystem, not just select content within it.
  • Experience building and directing visual content strategy across large-scale media libraries or digital platforms.
  • Proven people leadership: experience managing, developing, and unifying creative teams.
  • Demonstrated ability to synthesize domain expertise with business needs to identify improvement opportunities and drive them to completion with initiative, even without pre-defined roadmaps.
  • Experience defining or evolving a visual media strategy that directly influenced product direction, brand perception, or user engagement.
  • Clear, effective communicator with experience presenting to senior and executive leadership and aligning cross-functional partners.

Skills

Required:Visual trends and editorial directionGenerative AI tool proficiencyCMS, DAM, metadata standardsVendor management and negotiations

Benefits

  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Range of discounted products and free services
  • Educational expense reimbursement (tuition)
  • Discretionary bonuses or commission payments and relocation may be eligible
  • Apple employee stock programs including discretionary RSU awards and Employee Stock Purchase Plan
Last updated Jul 10, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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