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Founding GTM Lead

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San Francisco, CAfull-timePosted 3mo ago

About the role

Founding GTM Lead to define and own the company’s growth, brand, positioning, and go-to-market strategy from day one, working directly with the founders to build the playbook and systems that scale.

Responsibilities

  • Creating content that earns attention.
  • Launching products people remember.
  • Developing our messaging and positioning.
  • Running growth experiments across product, community, and content.
  • Working closely with product and design to improve activation and retention.
  • Building the growth engine that takes us from early traction to category-defining company.

Qualifications

  • Have been a content creator yourself and have built an audience.
  • Have worked in product marketing, growth, or GTM at an early-stage startup (Seed to Series C).
  • Have great design instincts. Bonus if you can design yourself.
  • Write exceptionally well.
  • Have strong product intuition.
  • Learn incredibly fast and thrive in ambiguity.
  • Prefer building from zero over inheriting someone else's playbook.

Skills

Required:Content creation and storytellingProduct marketingBranding and positioningLaunch planning

Benefits

  • Real ownership, meaningful equity, and the freedom to build something from scratch.
Last updated Aug 26, 2026. Interested? Apply on the company site.

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