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Senior Paid Media Manager

TENEX.AI· Marketing
Apply on company site
Sarasota, FL HQFull-timePosted 3mo ago

About the role

Senior Paid Media Manager (Individual Contributor) responsible for strategy and execution of global paid advertising across multiple digital channels, owning performance metrics and cross-functional collaboration to drive pipeline and revenue.

Responsibilities

  • Develop and execute the end-to-end ABM strategy for global paid media: paid search (Google, Microsoft/Bing), paid social (LinkedIn, Meta, Reddit, X), display, Adroll, YouTube/video, programmatic, and out-of-home (OOH/DOOH).
  • Build and manage sophisticated ABM and geo-targeting strategies down to region, city, and account level.
  • Plan, allocate, and actively manage a multi-region annual media budget, reallocating spend toward high-ROI channels, markets, and campaigns.
  • Run full-funnel campaigns across multiple countries, languages, and time zones, tailored to regional and account-based buying behavior.
  • Own the numbers: CPL, cost-per-pipeline-dollar, ROAS, and blended efficiency, reporting in terms of pipeline and revenue.
  • Build and manage measurement infrastructure: conversion tracking, GA4, Google Tag Manager, UTM governance, and last-touch attribution feeding back to the CRM.
  • Support ABM and intent-driven targeting, integrating signals from Adroll, Apollo into audience and geo strategy.
  • Design and run a continuous experimentation program across creative, audience, bid strategy, geo, and landing page testing with clear hypotheses and readouts.
  • Partner cross-functionally with Product Marketing, RevOps, and manage external agencies or media partners.
  • Stay ahead of platform, privacy, and measurement changes and adapt the program accordingly.

Qualifications

  • 6+ years managing paid media in-house or at an agency, with clear ownership of B2B SaaS demand generation programs.
  • Demonstrated experience personally managing annual paid media budgets of $100K+.
  • Deep, current, hands-on expertise across Adroll, Google Ads, LinkedIn Ads, and Meta, plus working command of display, video, and programmatic. Experience with OOH digital.
  • Proven track record running global or multi-region campaigns with advanced geo-targeting; understanding localization, regional CPCs, and time-zone-spread launches.
  • Fluency with last-touch attribution and conversion tracking.
  • Strong analytics: GA4, Google Tag Manager, Looker/Tableau, advanced Excel/Sheets; ability to pull and interpret data.
  • Has leveraged AI to increase ad efficiencies, reporting, and creative pipeline; actively uses AI tooling for bidding, targeting, reporting, and scale.
  • Experience building the data foundation for paid media: capturing first-party data, enriching with third-party and intent signals, and structuring audience segmentation.
  • Excellent written and verbal communication; ability to translate performance data into actionable decisions.
Last updated Jul 16, 2026. Interested? Apply on the company site.

About TENEX.AI

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