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Greater China Lead, Digital Experience, Apple Store Online

Apple· Corporate Functions
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ShanghaiFull-timePosted 3mo ago

About the role

Lead the Digital Experience team to define, develop and execute innovative digital shopping experiences for Apple Store Online flagship stores on eCommerce Marketplaces and Social platforms in Greater China. Collaborate with cross-functional partners to define customer journeys, content strategy, and ongoing optimization for a seamless, performant, and engaging shopping experience across regional marketplaces and social platforms.

Responsibilities

  • Lead and coach a team of high performing Digital Experience Strategists
  • Defines how customers navigate, learn, shop, configure, and purchase products across our marketplace and social platforms.
  • Collaborates with key cross functional teams within the region to integrate business priorities and strategies into the shopping experience.
  • Establishes a baseline performance standard for platforms.
  • Clearly understands the business and shopper engagement from a customer journey and experience perspective, reports out regularly on performance and identifies actionable insights.
  • Author and present detailed strategic briefs and presentations to inform cross functional partners of business priorities, experience opportunities, and Conduct research on market & competitor trends and analyze consumer behavior and internal performance to drive optimization, expansion, and business case development.

Qualifications

  • 12+ years demonstrated experience defining and developing consumer facing digital shopping journeys, or e-commerce experience for a premium global brand
  • Team management experience with proven leadership capabilities
  • Deep knowledge of regional retail industry trends, marketplaces and social platforms including AliPay, WeChat, Tmall, Douyin etc.
  • Fluent in English and Chinese (Mandarin)
  • BA/BS in related field or MBA
  • Exceptional ability to problem solve, develop creative solutions, and demonstrate
  • Experience working closely with creative and UX teams to create innovative customer experiences and define shopping journeys
  • Exceptional communication, storytelling, and presentation
  • Self starter with proven ability to influence across teams to drive innovation and results
  • Adept at building collaborative bridges and fostering relationships with cross functional and global teams, in addition to flexibly adapting to feedback

Skills

Required:Digital experience strategyTeam leadershipMarket research and competitive analysis
Last updated Jul 17, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
Company profileWebsite

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