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Demand Generation Lead

Goodfire AI· GTM
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Hybrid (San Francisco, CA)$200k - $375kFull-timePosted 3mo ago

About the role

Demand Gen Lead at Goodfire responsible for owning the full demand funnel, designing and executing multi-channel campaigns to generate qualified pipeline among highly technical AI builders, and partnering with the Field Team to convert interest into long-term partnerships.

Responsibilities

  • Build and own a highly personalized demand generation engine: design, execute, and optimize programs across outbound, strategic events, social, and high value content that excites frontier model builders before their very first call
  • Run rigorous experiments: treat demand gen like a growth problem - form hypotheses, launch tests, analyze results, and double down on what works
  • Construct highly targeted outreach: use product signals, research engagement, event attendance, and market intelligence to build precise prospect lists and tailor messaging to technical buyers
  • Build the infrastructure: stand up the tools, workflows, and reporting needed to run a data-driven demand generation function

Qualifications

  • Demonstrated ability to build pipeline selling to technical or research-oriented buyers
  • Experience designing and running multi-channel campaigns — outbound, events, ABM, paid, content — and measuring their impact on pipeline and revenue
  • Scrappiness, creativity, and a bias toward action. You're a builder, not an optimizer of someone else's machine
  • Comfort operating in ambiguity - our market is new, our buyers are novel, and the playbook doesn't exist yet

Skills

Required:Pipeline development for technical buyersMulti-channel campaign design and executionExperimentation and analyticsTargeted outreach
Nice to have:Infrastructure and tooling for demand gen

Benefits

  • market competitive salary
  • equity
  • competitive benefits
  • opportunity to join a vital mission at an important trajectory
Last updated Sep 15, 2026. Interested? Apply on the company site.

About Goodfire AI

Goodfire AI is an AI interpretability research lab focused on understanding and intentionally designing advanced AI systems.

AI interpretabilityresearchSilicointentional designmodel debugging
Company profileWebsite

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