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Acquisition Marketing Senior Manager

Ridwell· Marketing
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Hybrid (Seattle, WA; Portland, OR)$140k - $150kFull-timePosted 3mo ago

About the role

Senior Manager of Acquisition Marketing at Ridwell, focusing on paid acquisition growth, multi-channel strategy, and cross-functional alignment to scale a high-performing program post-launch.

Responsibilities

  • Own and continuously optimize Ridwell's Meta advertising program, using performance and retention data to guide strategic decisions on targeting, budget, and audience mix
  • Diversify our acquisition mix beyond Meta, identifying, testing, and scaling new platforms and channels to build a more resilient, multi-channel growth engine
  • Build and manage a UGC/creator content pipeline, owning the creative strategy and briefing process that keeps high-performing assets flowing
  • Partner cross-functionally with lifecycle, brand, and other growth leads to ensure acquisition strategy is aligned with the broader member experience and company priorities
  • Stay ahead of industry trends and platform shifts, proactively bringing new opportunities and strategic recommendations to the table
  • Own budget planning and forecasting for the acquisition program, ensuring spend is allocated efficiently against performance and growth targets

Qualifications

  • 7+ years in DTC performance marketing, ideally with early-career analyst roots
  • Deep Meta expertise with a platform-generalist mindset
  • Track record of independently owning a paid acquisition program end-to-end – both strategy and execution
  • Deeply energized by data; you dig into the numbers because you want to know the real story, not simply because reporting requires it
  • A brand and customer-first approach to acquisition: you think about who you're reaching and what they need to know, not just what converts

Skills

Required:DTC performance marketingMeta (Facebook/Instagram) advertisingData-driven decision makingCross-functional collaboration

Benefits

  • Comprehensive healthcare benefits, including medical, vision and dental
  • Flexible vacation and sick leave policy
  • Paid holidays
  • Paid parental leave
  • Flexible spending account for transportation
  • Life insurance and disability
  • Employee Assistance Program (EAP)
  • Discount on a monthly Ridwell subscription
  • 401(k) plan
  • Stock option plan
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Ridwell

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