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Lifecycle Marketing Manager/Senior Manager

Ridwell· Marketing
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Hybrid (Seattle, WA and Portland, OR)$120k - $145kFull-timePosted 3mo ago

About the role

Senior Lifecycle Marketing Manager to own and rebuild Ridwell's lifecycle and retention engine across Pickup and Mail-In products, with end-to-end ownership of onboarding, segmentation, and cross-channel flows, leveraging automation and AI to improve member experience and waste reduction.

Responsibilities

  • Own activation, onboarding, and retention strategy across our Pickup and Mail-In products — partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy
  • Own lifecycle execution end-to-end — email, SMS, journey building, and QA — while actively identifying where automation and AI can reduce operational overhead
  • Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand — across email, SMS, direct mail, and beyond
  • Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful
  • Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention

Qualifications

  • Meaningful experience running lifecycle, CRM, or email/SMS marketing programs. You've owned a program end-to-end and you're excited to do it again
  • Hands-on Iterable or comparable platform experience
  • Understand how contact and event data flow into a platform like Iterable, and know when you're hitting the edge of what's available off the shelf
  • A genuine track record of using data to investigate, decide, and clearly explain the impact
  • Ready to go both high and low: setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA
  • Real motivation around member experience and Ridwell's mission — focus on helping someone waste less, not just improving open rates
  • Proven track record of automating execution or admin work through AI or tooling

Skills

Required:Lifecycle marketingIterable or equivalent platform

Benefits

  • Comprehensive healthcare benefits, including medical, vision and dental
  • Flexible vacation and sick leave policy
  • Paid holidays
  • Paid parental leave
  • Flexible spending account for transportation
  • Life insurance and disability
  • Employee Assistance Program (EAP)
  • Discount on a monthly Ridwell subscription
  • 401(k) plan
  • Stock option plan
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Ridwell

Send less to landfills.

Ridwell makes it simple to recycle stuff you can’t recycle curbside. Everything goes to trusted partners — and you see exactly what it becomes.

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