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Growth Manager, Enterprise Lifecycle

Perplexity· Growth
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San Francisco$200k - $250kFull-timePosted 3mo ago

About the role

Enterprise Product Growth Manager responsible for owning the full nurture and engagement engine for enterprise and business buyers, from first outbound touch through closed-won and expansion. Build AI-native tooling and partner across Demand Gen, Sales, Product Marketing, and Revenue Operations to move accounts through the funnel.

Responsibilities

  • Develop and own end-to-end enterprise lifecycle user states — outbound nurture, MQL-to-SQL conversion, opportunity acceleration, post-sale activation, expansion, and renewal — with accountability for pipeline created, pipeline progressed, and revenue retained.
  • Build and operate AI-native lifecycle tooling — agents that segment audiences from the warehouse, personalize copy at account and persona level, choose channel and send time, QA before send, and read out results — replacing manual work in our stack.
  • Design and run multi-channel nurture across email, in-product, notifications, Slack, and emerging surfaces, tailored to enterprise personas with content tied to funnel stage.
  • Partner with Demand Generation and Sales on top-of-funnel outbound: convert cold/intent accounts into engaged conversations and instrument handoffs to opportunities.
  • Own post-sale lifecycle: admin onboarding, end-user activation, feature adoption, at-risk intervention, and expansion plays to grow seats and ARR.
  • Run programs as experiments: define hypothesis, control, primary metric, readout; kill failures and scale successes.

Qualifications

  • 7+ years in product growth, lifecycle, or growth marketing at a fast-paced startup with proven activation/retention/revenue impact (including enterprise pipeline).
  • Experience owning growth end-to-end across full user journey from first touch to expansion/monetization/win-back.
  • Deep understanding of audience segmentation, personas, triggers, lifecycle stages, and product signals; capable of translating into journeys and experiments.
  • Strong copywriting and experience design across email, push, and in-product surfaces for end users, admins, and executives.
  • Experience and interest in building AI-driven growth engines (programmatic personalization, agentic workflows, rapid experimentation platforms).
  • Builder mentality toward tooling: extend/automate growth stack, build internal tools and automated systems.
  • Comfortable with SQL: pull cohorts, validate segments, read dashboards.
  • Ability to operate at high velocity in early-stage environments with rapid iteration.

Skills

Required:SQLAudience segmentationLifecycle marketingCopywriting
Nice to have:AI-driven growth tooling

Benefits

  • Full-time U.S. benefits including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more.
  • International benefits tailored to region of residence.
Last updated Sep 2, 2026. Interested? Apply on the company site.

About Perplexity

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Company profileWebsite

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