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Apple TV Brand Social & Creative Editorial Lead

Apple· Marketing
Apply on company site
Culver City, CA$177k - $266kFull-timePosted 3mo ago

About the role

Lead the editorial voice and creative for the owned Apple TV social presence, acting as a social “Editor in Chief” for @appletv. Define the brand’s social POV, creative standards, and content philosophy; build cross-functional social-first campaigns to drive conversation, fandoms, and business results across platforms.

Responsibilities

  • Own the editorial identity of Apple TV, defining the brand's social voice, creative standards, and content philosophy across all owned social channels, in highly-matrixed collaboration with creative teams
  • Set and evolve the creative direction for the @appletv social ecosystem, ensuring the accounts function as evolving editorial platforms to fuel social conversation and fandoms
  • Establish and maintain the brand's point of view across entertainment, pop culture, and sports conversations
  • Champion a social-first creative mindset across the broader marketing organization
  • Lead holistic social campaign development across Apple TV, developing audience-first campaign frameworks that drive fandoms, conversation, and business results
  • Develop, concept, and lead content capture initiatives that generate significant word of mouth and cultural momentum
  • Define and drive innovation in social creative: formats, platform mechanics, editorial series, talent integrations, IRL extensions and activations, and real-time opportunities
  • Own the full content ecosystem for @appletv, from evergreen brand storytelling to title campaign beats to live sports moments
  • Lead and manage the social agency relationship, setting the vision and driving accountability for innovative output
  • Partner closely with internal creative teams, title marketing leads, sports marketing, and international teams to ensure social strategy is deeply integrated
  • Serve as a senior social voice in cross-functional title teams, media, and brand planning processes
  • Drive and define KPIs and success metrics for @appletv social channels, aligning social output with business goals
  • Use social analytics and platform data to iterate on creative strategy and present learnings to leadership
  • Monitor platform evolution and cultural shifts, providing optimization recommendations
  • Build and present regular insights and performance narratives to senior leadership
  • Model a team-first culture, mentoring peers and elevating contribution
  • Collaborate with Apple’s central Marketing and Communications teams for alignment with brand standards
  • Operate independently with judgment and clarity in ambiguous situations
  • Embody Apple’s values in all work

Qualifications

  • 10+ years of experience in social media marketing with track record of building cultural moments and word of mouth for entertainment, sports, or consumer-centric brands
  • Deep subject-matter expertise across social platforms with proactive point of view on formats and trends
  • Editorial sensibility with vision for brand voice and content hierarchy
  • Experience leading and managing agency teams and driving innovation in creative output
  • Experience across brand storytelling, title campaign social, and live event/sports social
  • Strong command of social analytics and data to justify ROI and business impact
  • Exceptional communicator and collaborator capable of guiding senior leaders and external partners
  • Ability to brief, concept, elevate, and decide on creative directions
  • Understanding of internet culture, memes, and zeitgeist content
  • Ability to build cross-functional relationships in a large, matrixed organization
  • Experience collaborating with multiple stakeholders with professionalism and discretion
  • Thrives in ambiguity and fast-paced, high-stakes environments

Skills

Required:Editorial leadershipSocial media strategyAgency managementAnalytics and measurement

Benefits

  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Discounted products and free services
  • Educational expense reimbursement (tuition)
  • Bonus or commission eligibility and relocation potential
  • Apple employee stock programs and optional stock purchase plan
Last updated Aug 14, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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