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Creative Lead, Brand & Interactive Apple TV (PD&M)

Apple· Design
Apply on company site
Culver City, CA$198.8k - $299.4kfull-timePosted 3mo ago

About the role

Senior creative leader and individual contributor responsible for leading the brand and interactive vision for Apple TV within the Content Design team. Focus on narrative architecture, conceptual thinking, and guiding complex, matrixed initiatives. Partners with strategy to drive upstream thinking and orchestrates cross-functional teams to translate ambitious ideas into high-impact experiences that advance business and brand objectives.

Responsibilities

  • Provide creative leadership across critical and complex initiatives, shaping vision and direction, and bringing clarity to ambiguity.
  • Frame conceptual arguments and orchestrate the execution by bringing the right minds and perspectives together.
  • Partner with a strategy lead to drive upstream thinking and influence decision-making.
  • Collaborate across disciplines to translate ambitious ideas into compelling, high-impact experiences.
  • Influence final work without needing to be the sole creator, elevating broad horizontal team output.
  • Work with UI and Product peers to push transformative work forward within a complex corporate ecosystem.

Qualifications

  • 12+ years of experience as a creative director, principal conceptual lead, or interactive creative strategist across media, digital products, and brand
  • Visionary problem-solving with ability to align cross-functional teams around a unified idea
  • Deep foundation in conceptual storytelling, presentation architecture, and framing complex arguments
  • Extensive experience navigating and driving consensus within complex, matrixed organizations
  • Ego-free mindset that elevates team output and influences final work without being the sole creator
  • Experience in TV/streaming space and familiarity with digital products and services
  • Passion for Apple, its products, and customers
  • Advanced understanding of what makes content engaging across platforms and audiences

Skills

Required:Creative leadershipNarrative architecturePresentation and framingCross-functional collaborationTV / streaming experience

Benefits

  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Discounted products and free services
  • Educational expense reimbursement (including tuition)
  • Discretionary bonuses or commission potential
  • Relocation assistance (where eligible)
  • Participation in Apple stock programs (RSU and Employee Stock Purchase Plan)
Last updated Oct 16, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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