Founding GTM Lead
New York, NY$120k - $150k + equityFull-timePosted 2mo ago
About the role
Role focused on building and executing the go-to-market strategy for Rulebase, a YC-backed AI QA platform for regulated industries. You will own the sales motion from outbound to close, refine the playbook, and drive the revenue engine from day one. Based in New York, reporting to the CEO.
Responsibilities
- Pipeline: Build outbound to COOs, Chief Customer Officers, and onboarding leads. Learn which message opens which door: recovered revenue or QA cost taken to zero.
- Full sales cycle: Source, run discovery, demo, negotiate, close. Deal sizes range from $50K to $120K+ ACV across payment processors, benefits administrators, retirement platforms, neobanks, and cross-border fintechs.
- The wedge decision: Determine whether accounts land on QA and expand into activation agents or vice versa, and codify patterns per vertical.
- The playbook: Run existing motion—sequences, qualification, objection handling, pricing. Report what breaks, fix it, and document so ramping reps happens quickly.
- Positioning feedback: Talk to buyers to inform messaging, packaging, and pricing.
Qualifications
- 3+ years selling B2B SaaS to fintech, banking, or financial operations buyers
- Closed mid-market deals ($50K+ ACV) with multi-stakeholder buying committees
- Run a defined sales motion at an early-stage company and improved it, or been employee one through ten on a sales team
- Written outbound and self-sufficient in running the process without an SDR
- Comfortable selling ROI: revenue lift and cost reduction (e.g., 99% less manual QA)
- Nice to have: sold into Fintechs, banking ops, or Customer service teams
Skills
Required:B2B SaaS salesMid-market closingOutbound sales planning
Benefits
- Health insurance
- standard startup benefits
Last updated Oct 14, 2026. Interested? Apply on the company site.
About Rulebase
AI agents for financial services.
Rulebase builds AI coworkers that help banks and fintechs review 100% of customer interactions in real time. Our agents flag compliance breaches, high-risk issues, and quality gaps across calls, chats, and emails — then route them to the right teammates. The result: up to 30% fewer escalations and QA cycles reduced from hours to minutes.
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