← All roles

Finance Business Partner – GTM

Encord
Apply on company site
Hybrid (London)Full-timePosted 2mo ago

About the role

Finance Business Partner focused on Go-To-Market (GTM) at Encord, responsible for end-to-end GTM planning, forecasting, and the development of unit economics and financial frameworks to guide Growth and Sales decisions.

Responsibilities

  • Own GTM financial planning end-to-end. Lead the annual budget process and monthly re-forecast cycles for GTM, building bottom-up models that connect spend to growth outcomes and hold up under scrutiny.
  • Be the trusted partner to senior GTM leaders. Work directly with the heads of Growth and Sales and their direct reports — acting as a critical friend who helps them understand performance, make smarter trade-offs, and navigate ambiguity with confidence.
  • Build and maintain core unit economics frameworks. Develop and own LTV/CAC, payback period, channel ROI, and CPA models that become the shared language of the GTM org. Ensure these are kept current and are actually used in decision-making.
  • Drive investment allocation rigour. Challenge and pressure-test GTM spend proposals, surface efficiency opportunities across channels and segments, and help leadership re-deploy budget towards the highest-return activities.
  • Deliver actuals-vs-forecast analysis with narrative. Produce monthly variance analysis that goes beyond the numbers — explaining the 'so what', identifying emerging trends, and translating findings into clear recommendations for functional leads and the exec team.
  • Prepare executive materials. Own the finance narrative in GTM performance reviews, presenting complex financial and operational information in a concise, structured way that drives decisions rather than just informing them.
  • Partner with Accounting to close the loop. Ensure accurate and timely cost recognition, work through accruals and reclassifications, and maintain a tight feedback loop between what we planned, what we spent, and what we got.
  • Work smarter, not just harder. Actively use AI tools, automation, and modern tooling to do more with less — whether that's accelerating analysis, reducing manual work, or building more dynamic models.

Qualifications

  • A background in finance, FP&A, or a commercially-focused GTM role — we care more about what you've demonstrated than how many years you've spent doing it.
  • Proven business partnering experience: you've worked closely with senior commercial stakeholders, earned their trust, and influenced real decisions — not just delivered reports.
  • Evidence of driving results: you can point to moments where your analysis or challenge changed how a team allocated budget, set targets, or approached a problem.
  • Enough financial fluency to own a planning cycle — budget-setting, re-forecasting, variance analysis — and build models that hold up under scrutiny.
  • Familiarity with GTM economics — channel ROI, CPA, LTV/CAC, payback periods — whether from a finance seat or from working inside a commercial team.
  • Comfort operating without a playbook in a high-growth environment where priorities shift and the data isn't always clean.

Skills

Required:GTM financial planningUnit economics modelling (LTV/CAC, CPA, payback)Executive stakeholder managementFinancial storytelling / narrative
Nice to have:Automation and AI tooling in finance

Benefits

  • Competitive salary, commission, and equity in a high-growth startup
  • Strong in-person culture — most of the team works from our London office 4+ days/week
  • 25 days annual leave + UK public holidays
  • Annual learning & development budget
  • Travel for customer visits, events, and conferences across the UK and Europe
  • Company lunches twice a week
  • Monthly socials & bi-annual team offsites
Last updated Sep 30, 2026. Interested? Apply on the company site.
Encord logo

About Encord

Building the data backbone for the (artificial) intelligence…

Encord is the leading data platform for AI. We help top AI teams get models into production faster with human-in-the-loop workflows for labeling and RLHF, infrastructure for data-centric model testing, and powerful data curation and management.

artificial-intelligencedeveloper-toolsmachine-learningcomputer-visionai
Company profileWebsite

More open roles at Encord